0:10
Oh, excellent. All right, we are
0:15
live.
0:18
>> Ah, excellent. Okay, I see July monthly
0:22
community SEO. I'm going to change that
0:24
to August.
0:27
>> Perfect.
0:53
All right.
1:03
>> You do recordings?
1:05
>> Yes. Okay.
1:28
All right, welcome, welcome, welcome
1:30
everyone. It is of course Monday, August
1:34
11th at 1:00 central. Welcome to our
1:37
August
1:40
community uh Q&A uh with a focus on of
1:45
course AI and AI SEO. Sorry we're a week
1:49
late. I was in Austin last Monday for a
1:54
very fun masterclass event, but I am
1:58
back here today. So what we're going to
2:00
do is just start uh going through some
2:03
of the questions. Uh, I have the
2:05
wonderful Destiny here and she's going
2:08
to feed me the questions that you guys
2:10
have asked. Uh, feel free put something
2:13
in the chat if you would like. Uh,
2:15
otherwise there are a couple of comments
2:17
on the school community that you can use
2:19
and get your questions in there and
2:21
we'll just uh we'll just start hitting
2:24
them and and go through it if we have
2:25
time. Then uh we'll take some live
2:27
questions. That's the plan. But all
2:29
right. All right. Cool. So, thank you
2:31
guys for being here. Let's go ahead and
2:33
start. The first question we have is
2:34
from Muhammad Abdullah
2:38
and the question is, is there any
2:40
benefit to bringing the business map
2:42
embed onto the above the fold of the
2:44
landing page? Uh, I would say probably
2:48
not. This isn't something that we do. We
2:50
always embed a the Google business
2:54
profile on the GBP landing page, but we
2:57
usually embed it pretty low. And the
2:59
reason for that uh the space above the
3:03
fold that is the space that is visible
3:05
by a user when they first click through
3:08
to your website. That space is very very
3:10
important, right? Especially for a local
3:12
business website. Honestly, a lot of
3:15
users won't even scroll down at all.
3:17
They're just going to look at the hero
3:18
image, whatever's on top. They're going
3:20
to look for a click to call, maybe a
3:22
foot bill, and then they're going to
3:23
move on with their life. So, putting the
3:27
GBP embed above the fold probably not
3:30
something that we would recommend. Uh,
3:33
that being said, we haven't tested that.
3:35
So, um, I I probably wouldn't do it. We
3:39
almost always just put it down below.
3:41
All right. Next question from Mike here.
3:44
When you say article, is it different
3:46
from a whole page content or is it just
3:48
a page content minus headings and title
3:50
tags? So, that's a good question, Mike.
3:53
And this is something that I often
3:54
struggle with because everyone has a
3:57
different name for different things,
4:00
right? Okay. So, I could say an article,
4:03
a web page, a website, a URL, and I
4:06
might mean the same thing by all of
4:08
those terms. Uh, but some people might
4:11
not know what I mean. Like, if I say
4:12
URL, that might confuse some people
4:15
versus if I say web page, do I mean the
4:17
whole domain or do I mean that specific
4:20
page? So when I say article, what I mean
4:23
is the whole URL that has that content
4:26
on there. So I'm including the images,
4:29
I'm including things that break up walls
4:31
of text, I'm including the headings, I'm
4:33
including the title tags, I'm including
4:35
everything when I say article, I'm also
4:38
usually when I say article, I'm also
4:41
including uh external backlinks to that
4:44
page, right? And we have to do that
4:46
external backlinks to a page. The reason
4:49
we do that is to convince Google to show
4:53
Google that we're not just publishing a
4:55
bunch of AI slop, right? It's easy to
4:57
publish AI slop. You can easily connect
5:00
uh WordPress to the open AI API and
5:04
publish 10,000 pages tomorrow. Uh but
5:07
that won't rank, that won't help you. Um
5:10
so we are sourcing these uh links just
5:15
to make sure the content is seen by
5:19
Google as not AI slop. Okay. So that
5:23
external link I'm usually also talking
5:25
about that when I say article and I'm
5:28
also including when I say article I mean
5:32
the uh other internal links right so if
5:36
we post a new article or a new URL or a
5:38
new page whatever terminology you want
5:41
to use also need to um add links from
5:46
the website other pages on the website
5:49
back to that page. All right, cool. Just
5:52
so you guys know, Silio and Jay, if we
5:55
have time at the end, I'll hit your
5:57
in-person questions. Uh, I see you got
6:00
your hands up. You can keep them up. If
6:02
you have time at the end, I'm I'll hit
6:03
them. But most of this, I'm going to try
6:06
to get through the written questions
6:08
that were submitted in advance, and we
6:10
have quite a few of them. But if we get
6:12
through those, absolutely, uh, we can we
6:15
can do that. But no guarantees. If you
6:18
want to put your question in the chat
6:20
here, uh, then Destiny will see that.
6:23
She'll feed it to me on this other
6:25
window. Just wanted to make sure you
6:27
guys get your question answered. That's
6:28
going to be the easiest way. But if you
6:30
want to speak, then keep your hands up
6:32
and we'll see you at the end if we have
6:34
time.
6:37
All right. So, Wes asks, "Do you
6:39
recommend adding citizen cities,
6:41
services, and neighborhood pages for
6:43
service area business with a large
6:45
service areas?" All right. So this is um
6:47
an interesting question Wes. So my very
6:50
first answer to this question would be
6:52
if you have a service service area
6:54
business and for those of you who don't
6:56
know a service area business means that
6:58
it's a Google business profile without a
7:01
visible address. Okay, when you're
7:03
creating your Google business profile uh
7:06
you can create one without a visible
7:08
address. If you do that it's called a
7:10
service area business. Now, service area
7:13
businesses are much harder to rank than
7:16
a business that has a visible address.
7:18
Uh, I've seen case studies that estimate
7:21
30 to 50% higher. I've seen other case
7:24
studies that say 100% harder or even
7:26
more. Uh, but in almost every situation
7:31
where we've worked with a client who had
7:33
a service area business, when they added
7:35
a visible address, they got a pop in
7:38
ranking. it almost immediately uh the
7:41
ranking got better across the board.
7:43
This is so significant and such a
7:46
significant factor that uh for our SEO
7:50
agency, I will no longer take clients
7:53
that have a service area business. I
7:56
will not take you as a local SEO client
7:58
unless you have a visible address
8:00
because service area businesses are
8:02
really, really hard to rank, right?
8:04
Especially if we're talking about
8:06
services that are competitive, and most
8:08
are, right? Plumbers, HVAC, roofers,
8:11
these are all fairly competitive. And if
8:13
you want to rank, then you really need
8:15
to have a visible address. Okay? It can
8:18
be your home. You can get a Google
8:20
business profile verified at a
8:21
residential address, no problem. It can
8:23
be your home. If you don't want your
8:25
home address visible, then you can rent
8:27
an office space and get that address
8:29
verified. But if it's a service area
8:31
business, it's going to be very very
8:34
hard to rank. Okay. So, he had some
8:36
other questions about cities, services,
8:38
neighborhood pages. Sure, we would
8:40
follow the same geographic process that
8:42
we do for our visible address locations,
8:45
but I just wanted to answer the question
8:48
first, Wes, that service area business
8:50
is going to be very, very hard to rank,
8:52
much less rank as you get farther and
8:54
farther away from your address. Change
8:56
it to a visible address. Then make sure
8:59
you've built up enough topical
9:00
relevance, right? So make sure you have
9:02
enough content about the topic and make
9:04
sure you have enough trust. We can do
9:06
that by looking at your local rank map.
9:08
We want to see your local rank map in
9:10
the 25 to 35% range for being in the top
9:14
three. That's a sign that you have
9:16
enough topical relevance, that you have
9:18
enough trust. Then you can start
9:20
producing geographic based content like
9:22
these different cities, services,
9:24
neighborhood pages. The one additional
9:27
warning I would give you is it is
9:29
typically very difficult to rank your
9:32
GBP, if the searcher is in a city
9:35
different from your GBP address. Okay?
9:38
So, uh we have a lot of clients where I
9:41
can pull up the local rank map and
9:43
they're 1 2 3 4 they're 1 2 3 here and
9:46
then right there they're like 56 and and
9:48
and higher. And we can literally draw
9:51
the border of the city municipality just
9:54
by looking at rank maps. As soon as the
9:56
city changes, it gets much much harder
9:58
to rank. So, um, anyway, Wes, hopefully
10:01
that's not all bad news for you. You're
10:03
going to be fine. Just change it to a
10:05
visible address and you'll be good to
10:08
go. Uh, that's the biggest piece of
10:10
advice I can give you. But be warned,
10:12
Wes. If you add a visible if you add an
10:16
address to a service area business, it
10:18
is very very likely to trigger a
10:20
reverification.
10:22
It's less likely if you add the same
10:24
address that you originally verified it
10:26
at, but Google won't give you that
10:28
address. It knows what the address is.
10:31
It stores it somewhere, but it won't
10:33
tell you. You have to just put a new
10:35
address in. Hopefully, it's the same one
10:37
you verified on. If it's a different
10:39
one, you're almost always going to
10:41
trigger a reverification. And if it's
10:43
not a different address, if it is the
10:45
exact same address, you're still
10:47
potentially strong potential going to
10:50
need to do a reverification.
10:54
Next related question from Wyatt. If a
10:56
business has a large service area with
10:58
multiple counties, should they embed
11:00
maps on their homepage for each of those
11:02
counties and service areas? Uh, no. Uh,
11:05
so Wyatt, we almost always will have one
11:08
Google business profile landing page,
11:10
right? So, when you go into your Google
11:12
business profile, there's a box in there
11:14
that says website colon, and then
11:16
there's a web address, a URL. Whatever
11:19
you put in that web address, I like to
11:21
call the Google business profile landing
11:24
page. And the reason we call it that,
11:25
very simply, of course, if somebody
11:27
pulls up your Google business profile,
11:29
clicks website, that page is where they
11:31
end up. Now, for most businesses, that
11:33
is the homepage. But not always, right?
11:36
If you're multilocation or if you have
11:39
an e-commerce or something like that and
11:40
you don't want to use the homepage for
11:42
your GBP, then it might not be your
11:44
homepage. The GBP embed we will do on
11:47
the GBP landing page, not on every
11:50
single page that talks about it. We'll
11:52
only do one GBP embed and we'll do it on
11:54
the landing page. That's it. Okay. So
11:58
yeah, if a business has a large service
11:59
area, now that being said, a large
12:01
service area with multiple counties,
12:02
that's going to be pretty hard to rank
12:04
across a large service area with
12:05
multiple counties unless the competition
12:08
is very minimal in that area.
12:13
All
12:15
can check from Gregory. How can you
12:17
check the Chamber of Commerce links to
12:19
make sure it is a do follow link?
12:23
Excellent suggestion. And in fact, um I
12:26
am between all of our clients. I am a
12:29
member of I don't know
12:32
dozens of chamber of co chambers of
12:35
commerce across the United States. And I
12:37
will say one chamber of commerce that is
12:40
pretty close to where I am. It's the
12:42
Chamber of Commerce in Mobile, Alabama.
12:45
M O B I L E pronounced Mobile if you're
12:48
not familiar with that. But anyway, the
12:50
Chamber of Commerce in Mobile, Alabama
12:52
will only provide no follow links. Uh
12:56
the way that you check this is if you go
12:58
to the chambers's website and then you
13:00
go to the directory from the chambers
13:02
website you can then view source code
13:05
and just do a controlF and search for no
13:07
follow and just see if the directory
13:10
links that or the if the directory if
13:13
the links from the directory to the
13:15
members websites see if they are no
13:17
follow. Okay. And if they're not then
13:20
you're golden uh good to join. If
13:22
they're no follow, then usually what
13:25
we'll do is I will send a message to
13:28
that chamber of commerce and ask if we
13:30
can have a do follow link. Uh most of
13:32
them don't even know what I'm talking
13:34
about and they're happy to do it as long
13:35
as I'll join the chamber. Uh the chamber
13:38
of commerce just really wants people to
13:40
join. So if I'm like yes, I will happily
13:41
join today. If your web developer can
13:44
change this so that I get a do follow
13:46
link, they'll often say, yep, no
13:48
problem. And then I'll join. Um, so far
13:52
out of all of the chambers of commerce,
13:54
the one in Mobile is the only one that
13:56
has said no. So, I've never joined it.
13:58
Uh, but that's how we check. We just
14:00
want to make sure that we're getting a
14:02
the best kind of link is a plain text do
14:05
follow link from the directory website.
14:07
That's what we want to see. And when we
14:09
see that, um, then I'll usually join it
14:13
straight away. All right. I'm finding a
14:16
lot of GBP services. Do you really do a
14:18
page per service or do you combine
14:21
similar services? It was a question from
14:23
Tess. And Tess, my answer is yes. We
14:27
really do a page per service. So if you
14:30
have 30 services, we're going to create
14:32
30 pages. If you have a 100 services,
14:34
we're going to create a 100 pages. The
14:37
exception to that is, of course, while
14:39
we're creating all of this content,
14:41
while we're creating all of these pages,
14:43
we're going to watch the local rank map.
14:45
Okay? And if the local rank map turns
14:48
green and starts to look really good,
14:50
then I'm going to stop producing content
14:52
because I'm done. We're ranked, right?
14:55
Then it's a conversation with the client
14:56
as to whether they want to try to rank
14:58
farther out or whether they want to
15:00
create another GBP or what the potential
15:03
path forward is for a client who's
15:05
ranked everywhere where we initially uh
15:08
did the first scan. But yes, we will um
15:12
create a page for every service. Uh, we
15:14
call it the core 30, but that's mainly
15:16
because core 30 rolls off the tongue
15:18
really well and sounds a lot less
15:20
intimidating than core 500. But if you
15:23
have 500 services, then it might be the
15:26
core 500 for you. Probably won't need
15:28
all 500 unless you're like personal
15:30
injury lawyer or plastic surgery or
15:32
something else that's crazy competitive.
15:35
But, you know, 80 to 90% of the
15:38
businesses uh in the in like regular
15:41
cities like Fort Wayne, Indiana is my
15:44
favorite example because it's just this
15:46
sorry if you're from Fort Wayne, but I
15:47
always use it as this like generic
15:49
Midwest example city, you know, couple
15:52
hundred thousand people. May maybe
15:55
you've heard the name, but it's just
15:56
this random city in Indiana, Fort Wayne.
15:59
So, if you're a plumber in Fort Wayne,
16:01
you'll be able to get ranked with the
16:03
core 30. you won't need 200 pages of
16:06
content. But in case we do, then uh the
16:09
option is there. We can just keep
16:10
producing it. All right, good question.
16:13
Now, let's see. Uh another question
16:16
here. Muhammad asks, "My competitors are
16:18
stuffing keywords into citation URLs.
16:21
Should we do these tricks sometimes? Is
16:22
it best to follow basics?" So, that's an
16:25
interesting question. I don't really do
16:27
tricks. Uh the way we do SEO doesn't
16:30
really use tricks at all. and a
16:34
welltimed question Muhammad. I would say
16:37
I have been doing a lot of work in the
16:40
citations area because there's a lot of
16:43
evidence that chat GPT just loves
16:46
citations. Okay, so let me let me back
16:49
this up and talk about citations just
16:51
briefly really quickly for those of you
16:53
who are here and interested in it. So,
16:56
um, when we see citation, what most
16:59
people think of when I say citation is
17:02
this, you know, um, what like Joe's
17:05
business directory listings.com or some
17:07
spammy site like that where, you know,
17:11
you you go there, you you have you pay
17:13
your VA and they, you know, enter these
17:15
little boxes of information about your
17:17
business and they do this over and over
17:19
again, 200 times, 300 times, until their
17:22
fingers are bleeding. And then of the
17:24
300 citations that they entered with
17:26
blood all over everything, they get like
17:28
six of them indexed by Google because
17:30
they're all just complete spammy crap.
17:32
Okay, so that type of citation I'm going
17:34
to call that let's do SEO like it's
17:38
2019. Okay. Um those don't really do
17:41
much of anything anymore. So if you're
17:43
doing that type of citation, I'm going
17:45
to give you permission to stop and just
17:48
stop. You don't need that type of
17:49
citation. It doesn't do anything, right?
17:52
Google won't index them. ChatGpt doesn't
17:54
care about them. They're not high
17:56
quality, reputable sources. The only
17:59
exception, the only time we will ever do
18:02
those types of citations, like the
18:04
spammy ones that BAS can just type in,
18:07
uh the only time we will do that is if
18:10
we don't have a GBP yet. Okay? Uh if
18:13
there's no GBP, simply getting the
18:15
business name on the internet can be
18:18
helpful to getting the GBP verified.
18:21
If there's a verified GBP, that type of
18:23
citation is a complete waste. Okay?
18:25
Don't do it. Then you're going to panic
18:27
that they're not getting indexed. Just
18:28
don't worry about it. It's spammy and it
18:30
will do nothing. Now, today it's
18:34
obviously not 2019, right? So, we still
18:37
do citations, but when I talk about
18:39
citations now, what I mean are very high
18:42
quality citations. These are citations
18:45
that will almost always require
18:47
verification. Right? If you can have a
18:50
VA go create your citation in 10
18:52
minutes, this is not a citation worth
18:54
getting. Right? So these citations that
18:57
I'm talking about, Apple Maps, right?
18:59
Bing for business. Bing for business is
19:01
critical. Remember that chat GPT uses
19:04
Bing for Business, not Google Maps. So
19:07
if you want Chat GPT to recommend your
19:09
business, you need to have a Bing for
19:10
business listing. To get a Bing for
19:12
business listing, you need verification.
19:14
To get Apple Maps, you need
19:15
verification. Uh there's also like Yelp,
19:18
the Better Business Bureau. Uh a bunch
19:20
of the car navigation systems, right?
19:22
The BMW, the Audi, the Mercedes, these
19:24
navigation systems, they have business
19:27
directories and getting listed in them
19:29
generally will require a verification.
19:32
So these types of high quality citations
19:35
I think are absolutely critical. Uh and
19:38
they can act really help to move your
19:40
local ranking. uh but they're incredibly
19:44
important for chat GPT. ChatGpt loves
19:46
these citations. It eats them up and
19:48
provides recommendations based on these
19:50
highquality citations. Okay, so
19:54
hopefully that answered your question,
19:55
Muhammad. If you can stuff keywords into
19:58
the citation URLs, that citation is
20:00
probably just a waste of time and you
20:02
shouldn't worry about it. I actually
20:05
have a uh YouTube video coming up. Um,
20:09
I'm I'm in the middle of scripting it
20:11
and the title of it is why most
20:14
citations are completely worthless. Do
20:17
this instead. So, uh, welltimed
20:20
question. I was just working on that
20:22
scripting this morning for that one. Uh,
20:24
excellent. And by the way, um, hopefully
20:27
Destiny can drop this link if you want
20:30
an easy way to give a citation. Now,
20:32
this is going to sound like a plug, uh,
20:34
but there's this tool. It's called Lead
20:36
Snap. I've talked about it quite a bit
20:38
on my most recent YouTube videos, we do
20:40
use this in-house. Uh I mentioned at one
20:43
point in the 10 years that I've had my
20:45
SEO agency, we have changed tools
20:47
exactly three times. Right? Those three
20:50
times were once for uh high level, once
20:52
for chat GPT, and then the third time to
20:55
start using lead snap. The thing I like
20:58
about lead snap so much, it does the
21:00
local heat maps, the local ranking maps.
21:02
A lot of other tools do that. But uh
21:04
what I like about Lead Snap so much is
21:06
it has API connections to Apple Maps,
21:10
Bing for Business, these navigation
21:11
systems, BBB, etc. So you can connect
21:14
your GBP account to lead snap uh double
21:17
check all the information on the GBP
21:19
that it's accurate. You toggle one
21:21
switch and it will uh with these uh API
21:25
connections create all of these super
21:28
citations that will not require
21:30
verification. It will copy your GBP onto
21:33
Bing for Business without having you to
21:36
get the postcard and all the other crap
21:38
that you would normally need to verify a
21:40
Bing for Business. Highly recommended.
21:42
Uh Destiny just dropped the affiliate
21:45
link in the comments. Yes, it's an
21:47
affiliate link, but if you use that
21:48
link, you'll get half off your first
21:50
three months. Okay. And the other thing,
21:53
uh, the founder of Lead Snap would
21:55
probably be annoyed if I told you, but
21:56
the really cool thing about Lead Snap is
21:58
once you get the citations, if you turn
22:00
it off, uh, Lead Snap will not delete
22:03
your citations. So, it's $20 a month,
22:06
but take that for what you will. Uh, it
22:08
is excellent, excellent at getting those
22:10
citations. Okay.
22:12
Uh, next question from George. Georgees.
22:16
George, is it okay to add the same
22:19
service on multiple categories? Uh we
22:22
usually don't do that, George. Um we do
22:25
not duplicate category or we do not
22:27
duplicate services. Uh we want 20 to 30
22:31
services and we want them to be unique.
22:33
Uh they should be in the category that
22:35
they're most relevant to. Uh now with a
22:38
service, you can of course type anything
22:40
you want in the box, right? There's no
22:42
drop-own box or anything like that. Um
22:45
so you can type anything you want. So
22:46
you can type services that feel very
22:48
related as long as they're still related
22:50
to the overall category, just don't make
22:53
the services exactly the same thing. So
22:56
one of my favorite examples of this,
22:57
right? So we have a client who's a
23:00
plastic surgeon and his primary category
23:03
on the GBP is plastic surgeon, but
23:05
another GBP category is cosmetic
23:08
surgeon, right? So he has cosmetic
23:10
surgeon as a secondary category. Well,
23:12
cosmetic surgeon and plastic surgeon are
23:14
the same thing pretty much. Um, so how
23:16
do we divide the services between
23:18
cosmetic and plastic surgeon? Well, they
23:20
don't need to be completely perfect
23:22
accurate, right? Just do your best. Uh,
23:24
get it divided out. You can always ask
23:26
Chat GPT to help you. Chat GPT5 does a
23:29
pretty good job of this. Just give it
23:31
your list of categories. Give it your
23:32
list of services and ask it to divide
23:35
the services into the category that they
23:38
are most semantically relevant to. Okay.
23:42
Now, when I say semantically relevant,
23:44
that's an important word. Uh, Google's
23:46
algorithm uses semantics to determine
23:48
ranking. So, you want the closest
23:50
semantic relevance. Also, make sure when
23:54
you're asking chat GPT or cloud or
23:56
whatever to do that, tell it what you're
23:58
trying to do. Tell it that you're trying
23:59
to rank this business higher on Google
24:01
Maps so that could it please do this
24:04
with that goal in mind. It's always good
24:06
to give the AI's your final goal. it
24:08
might uh identify a path forward that is
24:11
a little bit different than what you had
24:13
thought to achieve that same goal. All
24:16
right, next question from Al.
24:20
Can you provide a list of the tools both
24:22
free and paid that are required for your
24:24
premium local SEO course? Uh, sure. So,
24:27
it's not a long list. Uh let me pull up
24:31
real quick because I think in the first
24:34
section of the premium course I say the
24:38
tools that you need
24:43
recommended tools. There it is. Okay.
24:46
Here are the recommended tools in uh
24:49
that we use at my agency. Okay. Number
24:52
one is the Google search. Okay. That's a
24:54
free tool. Everyone gets about 20 free
24:57
searches a day. If you go over that 20,
24:59
then you get 20 more. Um, that was a bad
25:02
joke. You have unlimited free Google
25:04
search, obviously. Okay, number two is
25:06
Google Search Console, which also is
25:08
completely free. We don't use Search
25:10
Console nearly as often as we used to
25:13
when we focused on non-local because
25:15
interactions with your GBP with a map
25:18
listing do not show up in Search
25:20
Console. But the search console, it's
25:22
free and it can still be helpful for a
25:24
lot of other things. The indexing
25:26
reports, performance reports, things
25:27
like that. Uh Claude, uh Claude.AI,
25:31
I haven't yet done a full comparison
25:34
between Claude Sonnet and ChatGpt 5, but
25:37
Claude Sonnet was better than ChatgPT4.5
25:41
at writing content. So, we have Claude
25:43
Sonnet that we rely on for most of our
25:45
content. That's $20 a month. Uh then of
25:48
course we have chat GPT. That's another
25:50
$20 a month. Uh potentially you could
25:53
use just one of them instead of both,
25:55
but we're at $40 a month here total. Uh
25:57
lead snap is the next tool. That is $60
26:00
a month for up to 10 GBPs. If you have
26:05
more than 10 GBPs, you should be able to
26:07
afford more than $60 a month. Uh and in
26:10
fact, you don't need lead lead snap
26:11
until you have your first client anyway
26:13
because what you're going to do with
26:14
lead snap is connect a GBP to it. So,
26:17
uh, we're at $100 a month now. Uh, then
26:20
we have high level. Honestly, the only
26:23
thing that we use highle for, uh, right
26:25
now at the agency, we used to use it for
26:27
more, but we've migrated a lot of it
26:28
over to lead snap. So, the main thing
26:31
that we're using highle for right now is
26:34
when we run ads to grow the agency,
26:37
right? So when we run agency ads, we use
26:40
high level to manage those ads, to
26:42
manage the CRM, to manage communications
26:45
and the email uh the email sequences and
26:48
all of that. So if you're running ads, I
26:50
would recommend high level. If you're
26:52
not running ads, you probably don't need
26:54
it. Uh so high level is $300 a month. Uh
26:57
but I'm going to call that optional and
26:59
not include it. Uh page optimizer pro.
27:02
Page Optimizer Pro is a tool uh Kyle
27:06
Roof came up with it. Uh fascinating
27:09
story behind it, but I won't uh belabor
27:11
that point. Basically, Page Optimizer
27:14
Pro analyzes the content that's
27:16
currently ranking on Google and gives
27:18
you ideas for semantic keywords, LSI
27:20
keywords to include in your own content.
27:23
It used to be much more valuable pre-hat
27:26
GPT, but we still use it today. So, I'm
27:28
going to include that there. It's not
27:30
very expensive. I think it's $30 or $40
27:32
a month. Uh, and then Screaming Frog,
27:34
that's the last tool. Screaming Frog is
27:36
like $100 or $200 a year, but it's
27:40
completely free if you have fewer than
27:42
500 URLs. I can't remember if it's 500
27:45
or or 100. But if you're needing
27:48
Screaming Frog for a client that has
27:50
more than 100 Uh, perfect 500. If you're
27:52
using Screaming Frog and you have a
27:54
client that has more than 500 URLs, a
27:56
100red or 200 bucks a year should also
27:57
be no problem. So, my that's it. That's
28:00
that's our total um that's our total
28:02
list of uh tools that we use. And uh
28:06
with Claude and Chat GPT, we're at like
28:09
yeah, I guess
28:12
$30 a month, something in that range. Uh
28:14
which would be 4 to 500 if you're also
28:18
needing to use uh high level as a CRM.
28:21
Great question. Uh Al Sher asked a
28:24
follow-up question. AHRS, we don't use
28:27
AHFs anymore. uh AHFS is not very useful
28:31
for local SEO. Um the information it
28:34
gives uh is not good, right? A we know
28:38
that all of these third party tools that
28:39
are looking at keywords, AHREFs, MA, um
28:43
any of them, Majestic, Semrush, we know
28:45
that the lower the volume, the search
28:48
volume of the keyword, the less and less
28:50
accurate it gets. So if you're solely
28:52
focused on local SEO, they get so
28:55
inaccurate as to be pointing in the
28:57
wrong direction. So yeah, we don't use
28:59
ah refs. I don't check domain ratings. I
29:02
don't check domain authority because
29:04
frankly for local SEO, you don't need
29:07
to. We're not just building mindless
29:09
links to try to grow the domain rating
29:11
as high as possible. That's not the best
29:13
way, the most efficient way to do local
29:16
SEO. Remember with local SEO, what we're
29:18
trying to do is build up trust with both
29:22
Google, Google's AI for the AI overview
29:25
and of course with chat GPT so that
29:29
there's enough trustworthy information
29:31
about your business online so that these
29:34
tools will recommend you to their users.
29:38
And all of these tools, even Google
29:41
search itself is getting better enough
29:44
to the point that domain rating just
29:46
isn't valuable for local SEO. And all
29:50
the keyword research is wrong anyway.
29:51
So, we never use keyword research for
29:53
local SEO. So, uh anyway, yes, no a no
29:57
ahfs, uh nothing like that.
30:01
Um, another follow-up question. What do
30:03
you use to find broken links and slow
30:05
pages as you build out? Screaming frog.
30:06
That's what Screaming Frog is for.
30:08
Screaming Frog does an excellent job at
30:10
finding things like that. You can
30:11
actually hook for free, no additional
30:13
charge. You can hook Screaming Frog into
30:16
Page Speed Insights and as Screaming
30:19
Frog is crawling your domain, is
30:21
crawling that domain, it can run Page
30:23
Speed Insights on every single URL it's
30:25
crawling. Um, yeah, it's cool. And it'll
30:28
also find the broken links. It'll find
30:30
the slow pages. We don't need those
30:32
chintzy uh automated audits that those
30:36
like AHFS does. Don't need that.
30:38
Screaming frog will do great. Okay, next
30:41
question from Virgil. Are meta
30:44
descriptions important for local SEO?
30:47
Well, this is an interesting question. I
30:48
don't really know. Let me think about
30:50
how to answer this. The um my knee-jerk
30:54
reaction to this question is to say no.
30:58
Meta descriptions are not very important
31:00
for local SEO. Uh let's walk through
31:03
this together and see if I change my
31:05
mind by the time I get to the end of
31:07
this little spiel I'm going to give. So,
31:09
for those of you who don't know, just to
31:10
make sure we're all on the same page,
31:11
the meta description is sometimes what
31:15
Google will show right below the title
31:17
tag uh on the search engine results
31:20
page. I say sometimes because often
31:22
you'll give Google a meta description
31:24
and it will decide that it can come up
31:26
with a better meta description and it
31:28
will write its own meta description no
31:29
matter what you put in that box. Uh so
31:32
sometimes so when we talk about local
31:35
SEO we are not trying to rank anything
31:38
organically right I get a lot of
31:40
questions about what about keyword
31:42
cannibalization or uh what what about
31:45
duplicate content what about all of
31:47
these different things and you shouldn't
31:50
care or worry about any of those things
31:52
with local SEO because when we talk
31:54
about local SEO everything we're doing
31:57
every page we create every URL or
31:59
article that we create on that website.
32:02
We're trying to rank the Google business
32:04
profile higher. That's the only goal. I
32:07
don't care about organic rankings. I
32:08
don't track organic rankings when we're
32:11
doing an a local SEO engagement. I only
32:14
care about ranking the Google business
32:16
profile. That's because 5 to 10% of the
32:19
traffic will go to the ad. 60 to 70% of
32:22
the traffic will go to one of the map
32:23
results. So even if you're number one
32:26
organically, you're playing for 20% of
32:29
the search traffic, right? So, why do I
32:31
care about being number one organically
32:33
if I'm only playing for 20% of the total
32:36
traffic? I'd rather be in the maps. So,
32:38
everything we're doing is to try to rank
32:41
in the maps to get the GBP in the maps
32:44
listing. The maps algorithm has three
32:47
core factors, right? Trust, relevance,
32:49
and proximity. So, any halfway decent
32:53
website, uh, that's just not terrible.
32:56
If you're standing in the lobby of the
32:58
business and search for plumber near me,
33:01
they should show up in the top three,
33:03
right? Uh like that number one spot
33:05
right on their address should be in the
33:08
top three unless something is seriously
33:09
wrong or the website is terrible. Uh so
33:12
what we're really trying to do when we
33:13
talk about local SEO is grow the trust
33:16
and relevance to overcome the proximity
33:20
detriment as we get farther and farther
33:23
away from the GBP. Okay, so that's what
33:25
we're trying to do. We're trying to grow
33:27
that trust and relevance to overcome the
33:29
proximity issue as we get farther away.
33:31
That's local SEO. So, are meta
33:34
descriptions important? The reason I
33:36
said no is because I don't care about
33:37
organic. And it's not like Google will
33:39
leave a blank. It'll write its own meta
33:41
description for you. Okay. Okay. But so
33:44
I just said no, they're not important.
33:46
But man, we still fill them out because
33:48
could you imagine creating a new website
33:49
and not filling out meta description,
33:51
especially with AI writing it for you?
33:54
Just have AI write the meta description
33:55
for you, put it in the box, and and move
33:57
on with your life. Now, if you're taking
33:59
on a local SEO client with like 500 URLs
34:02
and there's zero meta descriptions, I
34:05
probably would not use the amount of
34:07
resources necessary to write 500 meta
34:09
descriptions. Even with AI, that's going
34:12
to take hours of time. So, I probably
34:13
wouldn't do that. Uh, but if I'm
34:15
creating a new page, it takes an extra
34:17
30 seconds to do a meta description. So,
34:20
we'll just do it. Okay. Hopefully that
34:22
wasn't too controversial for you guys.
34:24
Let me know uh in the comments if anyone
34:26
like completely disagrees with my take
34:29
on meta descriptions for local SEO. Uh,
34:32
not what I expected. I did not expect to
34:34
get on this live stream and then shout
34:36
out to everyone that made descriptions
34:38
are a waste of time for local SEO. But
34:40
hey, that's where we are on this Monday
34:42
afternoon. Cool. All right. How next
34:46
question is from Jay. All right. How
34:48
hard is it to rank for an additional
34:50
location if you've been in business for
34:51
a very long time? All right. So, this is
34:55
I'm assuming you have one location,
34:56
you've ranked it well, and you want to
34:59
cool. You have multiple locations.
35:01
You're ranked well. Uh, for whatever
35:03
reason, you're adding another location.
35:05
Maybe they actually expanded. Maybe you
35:07
want to rank in other cities, but for
35:09
whatever reason, we're we're going to
35:11
add more GBPs uh and try to rank it. So,
35:14
the good news when we have a website
35:16
with multilocations, this is my favorite
35:18
kind of client, right? If someone comes
35:20
to me and says, "Hey, I want local SEO,
35:23
man, I love it if they're multilocation
35:25
business." Because the great news about
35:26
a multilocation business is you already
35:29
have a ton of topical relevance, right?
35:33
Uh, we normally would not add more
35:35
locations unless the locations they have
35:37
are already ranking well. You know, I'm
35:39
not going to create a new website with
35:41
10 locations right off the bat. I'm
35:42
going to start with one. I'm going to
35:44
rank it. Add one. I'm going to rank it.
35:46
Add one. I'm going to rank it. Maybe at
35:47
some point I'll add multiple ones, but
35:49
I'm not going to go from like 0 to 10.
35:52
So, I have multiple locations uh that
35:54
are already ranking in uh same target
35:57
keywords, maybe just a different city,
35:58
but same topical keywords. I mean,
36:00
that's great news. um because it's going
36:03
to be much easier to rank the next one.
36:05
Now, how much easier? H that's going to
36:07
be based on so many factors, right?
36:09
Competitiveness, what are your uh what
36:11
are the other websites doing? How many
36:13
GBPs are in the area? What are the
36:15
cities in that area doing? So, usually,
36:19
especially for multilocation, well, I
36:21
mean, honestly, for any new client, the
36:23
first thing we're going to almost always
36:24
do is run a local rank map, right? The
36:27
local rank map will guide everything.
36:29
Everything we do in a month for a client
36:31
for local SEO is based on what that
36:34
local rank map says. And Destiny can
36:36
confirm this if you don't believe me,
36:37
but local rank map is such a critical
36:40
factor. Uh that's the beginning of
36:43
everything. So, uh get a new location,
36:46
get it verified, run a local rank map
36:48
like straight away and see what it looks
36:50
like and that'll give you an idea how
36:53
much topical relevance did you get just
36:54
from sharing that domain. And what are
36:56
the first few steps that you need to do?
36:59
Often, especially if you start to talk
37:00
about third, fourth, fifth location, we
37:02
can skip a lot of the topical relevance
37:04
building straight away just because the
37:06
domain is already has so much relevance
37:09
and so much trust. We can just
37:11
immediately start uh producing
37:13
geographic based content to improve some
37:15
of the outlying dots.
37:20
Little bit little bit of a water break
37:22
there. All right. uh from George. For
37:25
SEO and user experience, is it better to
37:28
have one general FAQ page on my website
37:30
or should I create a specific FAQ
37:32
section under each individual service
37:35
page? This is an interesting question.
37:38
So, what I would do, so the way that we
37:41
handle this, George, um when
37:46
there Okay, I'm getting I'm trying to
37:49
put my thoughts together to answer this
37:50
question. So, there are three phases to
37:53
a local SEO engagement. Okay, let me
37:58
pull it up real quick uh because I don't
38:00
want to get the phases incorrect. So,
38:03
the first phase of a of a local SEO
38:05
engagement, what we're going to do is
38:07
create the core 30. Okay, so we've
38:10
talked about this before. That's
38:11
creating your GVP category pages,
38:13
secondary category pages, and service
38:15
pages. We call that the core 30. Phase
38:17
one, create the core 30. Phase two,
38:20
create additional topical relevance.
38:22
Now, you might be able to skip phase two
38:24
if the rank map looks good after you've
38:26
done the core 30. Okay? So, again, make
38:28
sure you watch your rank map. So, phase
38:31
two is additional topical relevance. So,
38:33
you've done the core 30, but you don't
38:35
yet have enough topical relevance. And
38:36
then phase three is to create
38:38
geographical relevance. You have the
38:40
topical relevance. Now, we need to
38:41
create geographical relevance. The
38:43
reason I mentioned that is the way that
38:45
we handle FAQs is we will almost always
38:48
put a generalized FAQ on the GBP landing
38:51
page. Okay? And that FAQ, we're going to
38:55
try to answer questions that real people
38:58
are asking about that type of business
39:00
in that area. And the reason we're doing
39:02
that is for ChatGpt recommendations.
39:05
Right? If Chat GPT said, like if it's
39:08
February in Minneapolis and somebody
39:10
asked ChatGpt, "Hey, my hose bib broke.
39:14
Who would you recommend to fix it?"
39:16
Well, if we have an FAQ on the
39:18
plumbers's GBP landing page that talks
39:21
about how good they are to at fixing
39:23
hose bibs in the Minneapolis winters,
39:26
that significantly increases the chances
39:28
that ChatGpt is going to recommend that
39:30
business for that user. So, we want to
39:32
pull the questions that people are
39:34
actually asking about that service and
39:36
about the region that the service is
39:38
located in and answer those questions in
39:41
regular normal language because regular
39:43
normal language is how people chat with
39:44
chat GPT. And let me see if it's
39:47
actually live because I did we we
39:50
started using a new prompt for this
39:54
uh the customer language analyzer
39:57
prompt. It's in this school community.
40:00
Uh, I had it on draft because the
40:02
YouTube video hasn't gone live yet. But
40:04
for those of you who are here, I'll go
40:06
ahead and flip it to published. And then
40:08
there's the link to it. Uh, I just
40:10
dropped the link in the, uh, Zoom chat
40:12
here. So, that prompt uh, it's going to
40:15
get chat GPT or claude basically to
40:17
crawl Reddit, Trust Pilot, other
40:19
business sites and figure out what types
40:22
of questions are people asking about
40:25
this type of business and this type of
40:27
location. Okay? and those will answer
40:30
with a small FAQ section at the bottom
40:32
of the GBP landing page just to get more
40:34
recommendations from ChatGpt.
40:37
After that primary FAQ is done, the only
40:40
time we'll put additional FAQ sections
40:43
on the website is if we need additional
40:46
topical relevance. Okay, so that's phase
40:49
two, right? Phase one is the core 30.
40:51
Phase two is additional topical
40:53
relevance. So if we need additional
40:55
topical relevance because we're not
40:56
ranking well we did the core 30 now we
40:59
need to add uh additional supporting
41:02
content for that service. Okay. And the
41:06
best way to get ideas for supporting
41:08
content and a lot of you know this is
41:10
the people also ask section on Google.
41:12
Right. So instead of plumber
41:15
Minneapolis, we'll just write plumber
41:17
and see if we get a people also ask
41:19
section. Uh another good way we can put
41:21
local plumber or you can put a question
41:23
word after the word plumber. Right? Who,
41:25
what, when, where, what, how, why, how.
41:27
If we put one of those question words
41:28
after plumber, we're almost certainly
41:30
going to get a people also ask section.
41:32
Then we can create an FAQ on one of the
41:34
service or category pages to answer some
41:37
of the people also ask questions. And
41:39
then we'll write additional long- form
41:41
content to answer the people also asked
41:43
question more deeply and then provide
41:45
the link back and forth from the FAQ to
41:48
the deeper uh intense answer and back up
41:51
to the FAQ. Otherwise, we're not
41:54
typically just adding FAQs to every
41:56
article we write. Okay, that was a much
41:59
longer answer than I was expecting.
42:01
Hopefully that was helpful. Uh Sander
42:03
asks, "What software do you recommend
42:05
for rank maps?" Lead snap. Um I like
42:09
Lead Snap. I like Lead Snap a lot. Um I
42:12
already talked about it citation use. We
42:14
also use it to generate rank maps. Uh we
42:17
used to use local dominator, but I don't
42:19
use local dominator anymore. And the
42:22
reason that we don't use local dominator
42:25
for uh these rank maps anymore is
42:28
because when you run a uh rank map with
42:31
lead snap, when you get the results for
42:34
what your whatever business you ran,
42:36
it'll give you the results for that
42:38
business. Excellent. Uh Viking does
42:40
that. Uh White Spark does that. Local
42:43
Dominator does that. But on top of that,
42:45
Lead Snap will also give you the 20 or
42:47
so other businesses that it found while
42:50
it was running your rank map. It will
42:53
let you view any one of those businesses
42:56
rank maps. Very, very cool. But even be,
42:58
let me pull it up real quick, cuz even
43:00
better than that, it actually gives you
43:03
information on um the how they're how
43:08
how you're ranking in the like your
43:10
average rank position. uh what percent
43:13
of that rank map is in the top three and
43:16
it also gives what percent of your
43:18
market you're dominating. Let me pull
43:20
one up uh cuz when we saw this I mean
43:23
this is very exciting. It uh makes it
43:25
much easier to check how competitive
43:27
different spaces are uh with one heat
43:30
map run. So let me see um I ran one for
43:34
Doc Dancer. Yes, this is not a client of
43:37
mine. I am not silly enough to share a
43:39
client of mine on YouTube. So, anyone
43:42
who wants to go mess with this
43:43
particular business, please don't. But
43:45
they're not a client of mine. This is
43:47
just some random uh plumber, I think, in
43:50
Fort Wayne, Indiana. As I said, I use
43:52
Fort Wayne, Indiana all the time. All
43:54
right, so this is what it looks like
43:56
when you run the uh rank map in Lead
43:58
Snap. So, this is the Doc Dancer. Not
44:01
bad. They're ranking pretty well close
44:02
by. And then, you know, we drop out of
44:04
the top three. But what's really cool is
44:07
uh any one of these other businesses if
44:09
I click on it I can I can look at their
44:11
rank map very easily any of their
44:13
competitors I can also look at what
44:15
average rank is and I can see what the
44:18
top 3% is. So this means that this home
44:21
comfort experts they're in the top three
44:23
with 62% of this area. So the reason
44:26
that's critical of course right is if
44:28
you're in the fourth position you're
44:29
invisible. uh top three is what's
44:32
important and I can actually sort by top
44:34
3% and see how many people are how many
44:38
businesses are ahead of Doc Dancer in
44:40
terms of that top 3%. On top of that, we
44:44
also have market share. And this one is
44:46
also really cool what market share
44:48
means. Remember we said that uh it's
44:51
very hard to rank a GBP if the searchers
44:54
in a different city, right? So if I just
44:57
for fun, if I ran this rank map, but I
44:59
had to cover the entire United States,
45:02
we all know that it would be impossible
45:04
to rank across the entire United States
45:06
with a single GBP. So what this market
45:09
share attempts to do is estimate how
45:12
large of a region is theoretically
45:15
possible for this GBP and then report
45:18
back of that region that's theoretically
45:21
possible to rank. How much of that
45:23
region are they ranking in? Okay, so
45:26
this is a little theoretical
45:27
calculation, but it's it's pretty cool.
45:30
Uh I like that. I like the top 3%. I
45:32
like the average rank. I like being able
45:33
to see all the competitors with one run.
45:36
Um very cool. We use lead snap. Those
45:39
are the reasons why we use lead snap.
45:42
Okay. Uh Adil asks, "I heard virtual
45:46
offices rank lower or do not rank at
45:48
all. Is that accurate?" I've never heard
45:49
anything like that for virtual offices.
45:51
We've had a lot of luck with virtual
45:53
offices. Haven't had any issues ranking
45:55
them. Uh the only uh thing I might say
45:58
why you might have heard that a deal is
46:01
if you are talking about virtual offices
46:04
and it's a service area business, right?
46:06
meaning a uh hidden address. So hidden
46:11
address, I already talked about hidden
46:13
address being
46:15
um very difficult to rank, very very
46:18
difficult to rank a service area
46:20
business. So that might be what you're
46:23
seeing if you created a GBP in a virtual
46:26
office and then kept the address hidden.
46:29
But if the address is not hidden and
46:31
you're able to get the GBP verified, so
46:33
that's going to be the real trick,
46:34
right? It's going to be hard to get a
46:36
GBP verified uh at a virtual office, but
46:39
if you can get a GBP verified and you
46:41
can have a visible address, I have not
46:44
seen any difference between ranking a
46:46
virtual office versus an actual office
46:48
building. But again, uh getting that GBP
46:51
verified is going to be the challenge.
46:54
All right, Sylvio asks, "Does Medium
46:56
post as a way to generate links to a
46:58
website? Do I need a link from the
46:59
website to Medium as well?" So, you
47:01
don't need a link from the website to
47:03
Medium. Uh but yes, a medium post is a
47:06
way that you can generate backlinks. Uh
47:09
but I mean I I wouldn't go crazy with
47:11
this cuz remember um even if there's a
47:16
world where Google cares a lot about
47:18
your overall backlink authority to local
47:20
SEO and I think it cares, but I don't
47:22
think it cares a lot. And I'll talk more
47:24
about that in a second. Um we also know
47:27
that Google really only cares about the
47:29
number of referring domains uh to your
47:32
domain. Um, so I wouldn't go and get a
47:35
medium link to every single page. I
47:37
might get one medium link to the
47:39
homepage and and call it good. Okay. So
47:43
I say that uh more broadly speaking when
47:46
we're talking about building back links
47:48
for local SEO, there are really two
47:50
types of links that we focus on. The
47:52
only two types of links that we build
47:54
for local SEO. Okay. The first one, I
47:57
think I might have already mentioned
47:58
this. It's the hey Google, this is an AI
48:01
slop link. Okay, this is a low to medium
48:03
quality link. Typically, we're going to
48:05
use something like a PBN uh because it
48:08
it's just a signal to Google that the
48:12
page isn't AI generated slop, right? You
48:15
can't generate
48:17
thousands of pages of AI generated slop
48:19
and also provide a medium quality link
48:22
to each one with any sort of reasonable
48:24
budget. So just that medium decent um
48:28
link it's a signal that it's not AI
48:30
generated slop. Uh it helps it gets
48:32
indexed helps Google's algorithm trust
48:34
it a little bit more. Obviously that
48:36
does absolutely nothing for chat GPT and
48:39
it does absolutely nothing for Google's
48:41
AI systems. Okay, that is purely to get
48:44
it indexed in Google's algorithm uh
48:46
Google's base algorithm non AI. Okay.
48:50
The second type of link uh is what we
48:53
refer to as a trust building link. So
48:57
this is a link that's actually designed
48:59
to get Google to trust this business
49:01
more and it will also get chat GPT to
49:04
trust the business more and it will get
49:05
Google's AI to trust this business more.
49:08
So, that type of link is a hyper local
49:12
uh link often a chamber of commerce, a
49:16
local event sponsorship, a youth sports
49:18
league, something like that. I uh a lot
49:21
of my clients are have so much support
49:24
for little girls softball teams. Uh
49:26
their business name gets written on the
49:28
little girls jerseys. They get a plaque
49:30
usually with all the girls standing
49:32
there for a photo and they put it up in
49:34
the waiting room and that's all fabulous
49:36
and great and makes them feel happy. But
49:38
obviously from my perspective, you know,
49:40
SEO blinders on. All I care about is
49:43
that youth sports league unique to that
49:46
city, hyper local to that location, is
49:49
going to send a link to my client
49:51
thanking them for their sponsorship. And
49:54
that's that's worth a few hundred bucks.
49:56
A handful of links like that is usually
49:58
enough to rank locally. So, let me give
50:01
you a a prompt that can have chatgpt or
50:04
claude actually crawl um crawl the local
50:09
region and find those types of links for
50:13
your local business. So, you tell it,
50:16
you know, you're a plumber in Fort
50:18
Wayne, and what it's going to spit back
50:20
is a list of all of the organizations in
50:23
Fort Wayne, all of the sponsorships, all
50:25
of the events. We had a personal injury
50:27
attorney uh in New Orleans, and we
50:30
sponsored the Bayou Bash. I'd never even
50:32
heard of this event, but whatever. We
50:34
sponsored the Bayou Bash. It was a few
50:35
hundred bucks. Personal injury attorney
50:37
gets a thank you link. Suddenly, they're
50:39
ranking a lot better in New Orleans. Um,
50:41
so anyway,
50:43
uh, that was a very long answer and not
50:45
related to the medium post question very
50:47
much at all, but hopefully uh, that was
50:50
good for you, Silio, talking a little
50:52
bit more broadly about our backlinking
50:54
strategy. All right. Now, Ronnie asked,
50:57
"If we change the name of a GBP from a
51:00
restaurant, can we add at the end of the
51:02
name this restaurant and city or will it
51:04
ask us for reverification?" Okay, so
51:06
interesting question. Okay. So, first of
51:10
all, if you're ranking really well,
51:12
don't change a whole bunch of things on
51:13
your GP. Okay? Uh we don't want to
51:16
change a whole bunch of things if we're
51:17
ranking well because if we're ranking
51:18
well, we're ranking well. And we don't
51:19
want to change a bunch of things because
51:21
there's only downsides, only bad things
51:23
that can happen.
51:25
But anytime we change things on the GBP,
51:28
there's a chance that it will trigger
51:30
reverification or even a suspension. If
51:33
you add services, it might trigger
51:35
reverification. If you add special
51:37
holiday hours, it might trigger a
51:41
Uh changing the name is uh more likely
51:45
than a lot of the other changes. In my
51:47
experience, the only thing more likely
51:49
to trigger a reverification
51:51
uh other than the name is changing the
51:53
address. Right? If you change the
51:55
address, 70% chance it's going to ask
51:57
for reverification. If you change the
51:59
name, maybe maybe 50/50, right? We'll
52:02
just call it even odds. That will ask
52:05
for reverification.
52:06
Now, even if it doesn't, if it doesn't
52:09
ask for reverification and your GBP now
52:12
has keywords in it, right? What like you
52:14
said, restaurant and city. So, great.
52:16
Let's so you know, so your new GBP name
52:19
is right uh fajita restaurant Houston,
52:23
Texas or something like that. Okay. So,
52:26
then what can happen is once you
52:28
actually start ranking, well, you
52:29
remember that SEO is a zero sum game.
52:32
there are only three businesses featured
52:33
in the top three. That's why it's the
52:35
top three, of course. So, when you get
52:37
into the top three, you're pushing
52:39
someone else out. Uh they're likely to
52:43
notice that, right? Because getting
52:44
pushed out of the top three is going to
52:46
mean fewer calls, fewer visitors, etc.,
52:49
etc. So, as you get ranked higher and
52:52
higher, you're going to attract more
52:54
attention from your competitors. And uh
52:56
what what some competitors will do, not
52:59
all of course, but what some competitors
53:01
will do is they can helpfully suggest
53:05
things to Google about your GBP.
53:09
They used to be able to move the pin.
53:10
Thankfully, they can't do that anymore,
53:12
but they can still suggest to Google
53:14
that your business is permanently
53:16
closed. And if you don't respond to
53:19
that, Google can accept it and then mark
53:21
your business as permanently closed. Uh,
53:24
so another just I keep talking about
53:26
lead snap. Lead snap does actually allow
53:28
locking your GBP. So changes like that
53:30
can't happen anymore, but you don't need
53:32
to do that. All you need to do is just
53:34
keep an eye on the GBP. A lot of
53:36
different suggestions are going to come
53:37
up. So if that happens, right, if
53:40
somebody suggests that your business is
53:41
permanently closed and you don't respond
53:44
to it, then it could close your GBP. But
53:46
you can respond to it and say, "No, it's
53:47
still open." But the bigger issue is
53:50
that if your business name has a bunch
53:52
of keywords in it, uh, somebody can
53:55
report that as being a spammy business
53:58
name and then Google could suspend your
54:01
GBP and require you to come up with
54:04
documentation that proves that is your
54:07
actual and accurate business name. Now,
54:09
if it isn't, you can always file some
54:12
paperwork with your state uh DBA
54:15
paperwork uh doing business as and just
54:18
file that paperwork so that your
54:20
keywords are actually in the business
54:21
name. Um and that way when you do get
54:24
suspended, you at least have the
54:25
paperwork to get out of the suspension.
54:27
Uh or just, you know, make sure your GBP
54:30
name matches your business name on your
54:34
business paperwork. Character for
54:36
character. If your GBP name doesn't have
54:39
INC, but your business formation
54:41
paperwork has INC, Google will not
54:44
accept that. It needs to be the exact
54:45
same name to be accepted. So, make sure
54:48
your GB make sure you have documentation
54:50
to support whatever name is on your
54:52
Google business profile. Okay,
54:58
hopefully that was helpful, Ronnie. Now,
55:00
let's see. Clicking around, clicking
55:03
around. All right, next question. Sander
55:05
asks, "When a business moves a few miles
55:07
away in the same city, how do we recover
55:09
the top three rankings?" So,
55:12
um, when a business moves a few miles
55:14
away, how do we recover the top three
55:16
rankings? So, we would do basically the
55:18
same thing we would do with the new SEO
55:19
engagement, right? We'd look at the rank
55:21
map. Uh, does how does it look? Does it
55:23
need more topical relevance? Does it
55:25
need geographical relevance? Uh, what's
55:27
going on? What can we do to actually
55:29
improve it? uh it sounds like the
55:31
business has already moved, but when we
55:33
have a client who is moving to a new
55:36
location, what we'll often do to avoid
55:39
this exact issue, right? Because if
55:41
you're ranking really well and then you
55:43
change something significant on your
55:44
GBP, you will often lose rank position
55:47
and I don't want to do that. So, if a
55:50
business, if a client of mine is moving
55:51
a few miles away, we'll often have them
55:54
create a new GBP at the new location
55:57
rather than move their existing one. Uh,
56:00
that gives us a little bit more ability
56:02
to rank farther away uh from the new
56:04
location. Uh, but more importantly, it
56:08
doesn't mess with their first location.
56:10
Um, the challenge of course could be
56:13
that at some point you might have to
56:15
support that that first location is an
56:17
actual location. If someone else reports
56:20
it as spammy or fraudulent or not really
56:23
there, it might get suspended. Then you
56:25
need to come up with paperwork to
56:26
support that location. Uh, so hopefully
56:28
you have that paperwork uh that you can
56:30
provide. If not, at that point then
56:33
focus on the new uh GBP. Uh but that's
56:36
typically how we would prefer to do
56:38
things is to create a second GBP and
56:40
rank the second one up. That way you
56:42
have both of them. Uh you have some nice
56:44
redundancy there. Uh but beyond that, if
56:46
you've already done the move, then I
56:48
would just say um if you've already done
56:51
the move, then recover the top three
56:52
rankings the same way that you would uh
56:54
do a new engagement with a new client.
56:56
Watch the rank map, decide topical
56:58
relevance, uh decide uh geographic
57:01
relevance, and and move from there. All
57:04
right. Malik asks does chat GPT content
57:07
rank because I tried to just copy paste
57:09
content on the site got boom but after
57:11
some days all ranking drop and never
57:13
come back. 100% chat GPT content ranks.
57:17
Uh Google doesn't care who wrote the
57:20
content. Google doesn't care if the
57:23
content was written by AI or if the
57:26
content was written by uh a human.
57:29
Right? What Google cares about is that
57:31
the content is actually high quality.
57:34
So,
57:36
um, we have stuff ranked all the time.
57:38
Most of our clients now, actually, I
57:41
mean, I say most, I might even change
57:43
that to say all of our clients are
57:46
pretty much ranked exclusively with AI
57:48
written humanited content. Okay. Uh, we
57:52
do run a tool zero GPT. Uh, you can use
57:56
the free version. Uh, we we just run
57:58
that after we have content before we
58:00
post it. We're looking for something
58:02
below 60%, we don't try to get to zero.
58:05
I know those AI detectors are complete
58:07
garbage. Uh, they don't really work. Uh,
58:10
but what they do typically work well at
58:13
is identifying lowquality content. Um,
58:16
so something that scores like a 90 or
58:19
100% on zero GPT, it's usually just not
58:22
great content. So, we don't want to post
58:24
that. We want to post content that has
58:26
something new or interesting to say
58:27
about. Um, uh, also clawed content will
58:32
typically do better than chat GPT
58:34
content right out of the bat, which
58:36
makes sense, right? All of the
58:38
plagiarism tools are designed to detect
58:40
chat GPT written content because chat
58:42
GPT has, I don't know, 120 million daily
58:45
active users, uh, probably 10 times, if
58:49
not more than what Claude has or any of
58:51
its other competition. Now I'm curious.
58:54
How many daily active users does Claude
58:58
have? Um
59:01
20 million. Okay. So Claude has 20
59:03
million. Chat GPT has 130 million. So,
59:08
you know, if you were designing a
59:09
plagiarism checking app, you would
59:11
design that app or not plagiarism, an AI
59:14
checking app, you would design that app
59:16
to try to figure out if chat GPT wrote
59:19
it cuz most of the people are out there
59:21
using chat GPT. Uh, so simply by using
59:24
claude, it's a different model, of
59:26
course. So, it's going to write content
59:27
in a different way and will often pass a
59:30
lot of those um AI detector tests just
59:33
by not being chat GPT content. But yes,
59:36
the short version of your answer me is
59:39
man chat GPT 3.5 came out in November of
59:42
2022. I think the last time we wrote
59:46
anything by hand was probably 6 months
59:48
after that, maybe mid 2023. So it's been
59:52
a couple years now uh since we've
59:54
written anything by hand without AI. All
59:57
right. Uh Shafi asks, "Do you do your
1:00:00
SEO on high level?" Yes, we absolutely
1:00:03
do. Uh we have a uh we have a lot of
1:00:08
um so there's a a Facebook ads campaign.
1:00:13
Uh there's a version of it that I have
1:00:15
on YouTube and it's the same one. I just
1:00:17
don't go into as much detail obviously
1:00:19
on YouTube. Um and then in the AI SEO
1:00:24
mastery classroom um there's a second
1:00:28
one which let me grab the link. The this
1:00:31
is free to unlock if you join. It's not
1:00:34
going to be unlocked by default. Uh you
1:00:36
will have to run a quick AIdriven audit
1:00:40
to get this unlocked. If you don't have
1:00:42
this unlocked, just run that audit. Uh
1:00:45
you can find that audit in modern SEO uh
1:00:49
module 2, lesson two. Okay? Then I will
1:00:52
unlock this module for you. No extra
1:00:55
money uh completely free uh once you're
1:00:58
already a member. That lesson will break
1:01:00
down everything we did for this Facebook
1:01:02
ads campaign. uh our targeting uh the
1:01:05
the follow-up uh uh emails we had, the
1:01:09
contract uh the sales script, everything
1:01:11
we had. Uh with that campaign, we landed
1:01:14
like 97 plumbers in 6 months. Uh so it
1:01:18
was a really good campaign. It worked
1:01:20
really well for us. Highly recommend you
1:01:22
check that out. And one of the ways we
1:01:24
were able to scale this, I think Destiny
1:01:26
and I, we probably both have some PTSD,
1:01:29
uh landing that many clients that
1:01:30
quickly. And every single one of them
1:01:32
was basically a new website build. And
1:01:35
what we basically did uh we created a
1:01:37
website template in high level and the
1:01:40
GHL snapshots will copy the websites
1:01:42
over. So we created a website template,
1:01:45
landed a new, uh client, no problem. We
1:01:47
reimpport that same snapshot. We have
1:01:50
everything there. And then we just copy
1:01:51
paste new AI generated content over the
1:01:54
existing content using that same AI
1:01:56
template. Uh and we get them to rank
1:01:59
very well. A lot of the examples I use
1:02:02
on YouTube are plumber websites that we
1:02:05
landed from that campaign whose websites
1:02:07
are on GHL's website builder. I've heard
1:02:10
a lot of people say that you can't rank
1:02:12
GHL websites. I uh they are completely
1:02:15
wrong. We ranked many many GHL websites
1:02:19
uh just because it's just faster and
1:02:20
easier to copy it over uh than to build
1:02:23
everything in WordPress. But if you like
1:02:24
WordPress, that's fine too, right? You
1:02:26
don't have to use GHL. Uh you know, do
1:02:28
what works for you. All right, another
1:02:30
question from Silio. Can I create an ad
1:02:32
in Craigslist and use my website link as
1:02:35
a way of creating a better? I mean, I
1:02:36
guess you could, but uh I don't know how
1:02:39
effective that would be. Haven't done
1:02:41
anything like that. I mean, again,
1:02:42
right, those local sponsorships, that's
1:02:44
good to build trust and, uh, fairly
1:02:47
inexpensive PBN links, that's good
1:02:48
enough to show Google it's not slop. Um,
1:02:51
those two types of links work. Uh,
1:02:54
they're easy. Uh, they don't require a
1:02:56
lot of effort or timing. So, we I don't
1:03:00
really test a lot of other links, right?
1:03:02
Uh generally the way that we work at uh
1:03:05
our agency is we'll find something that
1:03:08
works and then we'll just keep doing
1:03:10
that until it doesn't work anymore. Um
1:03:13
yeah.
1:03:16
Uh so yeah, that those two types of
1:03:18
links we have work. So we haven't tried
1:03:20
a bunch of other types of links. If you
1:03:21
want to try to create an ad in
1:03:23
Craigslist and use a website link, then
1:03:25
cool, go for it. I don't know if it'll
1:03:26
work or not. I haven't done it. Um,
1:03:29
maybe it will, but yeah, let us know.
1:03:32
All right, Virgil and Mik both ask,
1:03:35
"What do you use to get customers for
1:03:37
local SEO? Do you suggest running ads?"
1:03:39
All right, so this is a good question
1:03:41
and it is August 11th. So, my plan
1:03:45
before the end of August, I'm going to
1:03:47
start a new series on YouTube. It'll be
1:03:50
on my same channel, the same Calebulku
1:03:52
channel. But what I'm going to do in
1:03:54
this series, and I'll start in the next
1:03:56
couple of weeks, is I'm going to build
1:03:58
an SEO agency uh from scratch, not
1:04:01
leveraging any leads from my YouTube
1:04:03
channel. Obviously, I get people who
1:04:05
need my help, have asked for my help
1:04:07
with local SEO from the YouTube channel,
1:04:08
not using any of those leads. So, new
1:04:10
agency from scratch, uh new name of the
1:04:13
agency, not leveraging anything that
1:04:15
I've done before, any reputation aspects
1:04:17
before. and I'm going to build it to 10K
1:04:20
a month in three months without a sales
1:04:22
call. That's my plan anyway. We'll see
1:04:24
if I'm actually successful or not. Um,
1:04:27
and my plan to do that uh for both
1:04:30
Virgil and Mik is going to be running
1:04:32
ads, right? 10K in 3 months without
1:04:35
running ads would just boy that would be
1:04:37
difficult. Doable but difficult. Uh, if
1:04:40
I wanted to hit 10K or if I wanted to
1:04:42
just get clients without running ads,
1:04:45
then well, you could start a YouTube
1:04:46
channel. We get quite a few clients from
1:04:48
the YouTube channel now, but my only
1:04:51
warning is that for the first year, the
1:04:53
only one who ever watched my YouTube
1:04:54
videos were my video editor and my
1:04:56
mother. Uh, neither of whom want SEO
1:04:59
services. So, it does take a lot of time
1:05:02
for a YouTube channel to actually gain
1:05:04
traction. Uh, one thing I like to think
1:05:06
about for YouTube, we've talked about
1:05:08
domain rating, domain authority, things
1:05:10
like that. The equivalent metric for
1:05:12
your YouTube channel is total watch
1:05:15
time. So, the longer your watch time,
1:05:17
the more likely YouTube is going to be
1:05:19
to recommend your videos to other
1:05:20
people. So, it just takes time to build
1:05:22
up that watch time, unless you get super
1:05:24
lucky and uh you know, get a uh viral
1:05:27
video out of the bat, which I've never
1:05:29
done. That didn't happen to me, but if
1:05:31
it happens to you, that's awesome, and
1:05:32
I'd be thrilled for you. Uh so,
1:05:35
long-term play, but it can work. Beyond
1:05:37
that, I'm going to say pick one niche uh
1:05:41
and learn a lot about it. Right? I said
1:05:43
we got 97 plumber clients. I didn't get
1:05:46
97 random local service businesses. And
1:05:48
the reason for that is especially as you
1:05:51
start talking to more and more of the
1:05:53
that service professional. Like I
1:05:55
remember the first sales call with the
1:05:57
first plumber who booked a call with my
1:05:59
sales guy, not me. Uh my sales guy is
1:06:02
this uh he was a
1:06:04
was a guy in his like mid20s, right?
1:06:07
Lived in an apartment. Uh he didn't know
1:06:09
what a water heater was. He didn't know
1:06:11
tanked water heater, sizes of water
1:06:13
heaters. He didn't know what an ondemand
1:06:14
water heater was. He didn't know any of
1:06:16
that. Why would he? He's in his mid20s.
1:06:17
He lives in an apartment. But I tell
1:06:19
you, he talked to 600 plumbers in the
1:06:22
next few months. And after the first few
1:06:25
dozen, he was better able to walk a
1:06:28
plumber through their business, how much
1:06:30
they should price, how long it should
1:06:32
take them to execute the job, uh all of
1:06:34
these different aspects, what they
1:06:36
should charge for an estimate, if they
1:06:38
should charge for an estimate at all. He
1:06:39
knew the average plumber's business
1:06:41
better than the average plumber after
1:06:43
spending that long talking to that many
1:06:45
plumbers. That's the value in choosing a
1:06:48
specific niche. Uh is you get so
1:06:50
familiar with that niche. And that also
1:06:52
allows you to do things like go to
1:06:54
Facebook groups and answer questions.
1:06:56
Somebody asks, "Hey, what kind of water
1:06:58
heater works for me?" Yeah, you're not a
1:07:00
plumber, but you might know how to
1:07:01
answer that question because you're so
1:07:03
familiar with that space. or you know
1:07:05
plumber Facebook groups where they might
1:07:07
ask marketing questions how to get in
1:07:09
front of more people. You can help them
1:07:10
by answering those questions but
1:07:12
actually talk in such a way that you
1:07:14
know the plumbing business also. Uh
1:07:16
Facebook groups, Reddit, those work
1:07:17
really well for that. If you join those
1:07:20
groups and start like messaging people
1:07:22
or being spammy, you're going to get
1:07:23
kicked out immediately. You need to join
1:07:25
and just be helpful and add value and
1:07:29
over time start to get recognized and
1:07:32
people come to you. The shortcut to all
1:07:34
of that is uh run ads. Uh so basically
1:07:38
that's your choice. I also another uh
1:07:41
really good source for uh clients for me
1:07:43
when I was first getting started also
1:07:45
was Upwork. Uh I built my SEO agency to
1:07:49
seven figures off of Upwork leads. Uh so
1:07:52
that's another good way. I still know a
1:07:54
lot of people on Upwork who are having a
1:07:56
lot of success on that platform. Uh it
1:07:58
can be also frustrating. uh cold email
1:08:01
can work but it can also be frustrating.
1:08:04
Um but yeah, so I would say ads to
1:08:06
shortcut uh or build up your reputation
1:08:09
in a single space or you can go a route
1:08:12
like Upwork. Um for me, I'm I'm going to
1:08:15
use ads for my challenge because that's
1:08:17
the fastest. Okay. Ronnie asks, "How do
1:08:21
you rank for a business that has no
1:08:22
services options in the GBP?" So, every
1:08:26
GBP should have services options. Um, if
1:08:29
yours doesn't, then I might look around
1:08:31
more because you should have services. I
1:08:33
don't think I've ever seen a GBP where
1:08:36
you couldn't enter services. Uh, okay.
1:08:38
How do you do a quick audit on a
1:08:40
prospect website and give GBP and GBP
1:08:43
giving some value upfront? This is an
1:08:45
excellent question, Brian. So, I'm still
1:08:47
debating what exactly I'm going to run
1:08:51
for this challenge. Okay, what exactly
1:08:54
my ad campaign is going to be. There's a
1:08:56
few different ideas that I have. One of
1:08:58
the ideas that I have, okay, so if we're
1:09:01
talking about wanting to do local SEO,
1:09:04
most of our target audience, most of the
1:09:07
people who would hire us to do local
1:09:09
SEO, most of them have paid for
1:09:12
marketing in the past and they've been
1:09:13
burned. Okay, we're it's going to be
1:09:15
hard to get someone who's never paid for
1:09:17
marketing to suddenly jump on board
1:09:19
a,000 $2,000 a month local SEO. So, I'm
1:09:22
really looking for somebody who's done
1:09:24
hired somebody to do marketing or even
1:09:26
SEO before and it hasn't gone well.
1:09:29
That's who I would be trying to reach,
1:09:30
right? So, one idea of mine was to run
1:09:34
an ad campaign on, you know, Facebook,
1:09:36
YouTube, something like that, and
1:09:38
basically have the ad campaign say
1:09:40
something like, "Most SEO agencies are
1:09:43
terrible. We're not. uh, let me do a
1:09:47
7-day trial and if we can't show you
1:09:51
good results, then no harm. Something
1:09:53
like that. I haven't figured it out
1:09:55
fully. Keep in touch for it later. But
1:09:58
if somebody said yes to that, how can I
1:10:00
do a 7-day SEO trial? Right? That sounds
1:10:02
insane. Well, there are only a handful
1:10:04
of things that can actually make a big
1:10:06
difference uh, if you're looking at a
1:10:09
website or GBP. And so many local
1:10:12
businesses get this wrong. So, we have
1:10:14
looked at at my agency, Destiny and I,
1:10:17
we have looked at hundreds of GBPs,
1:10:20
okay? And by far, by far the most common
1:10:24
homepage title tag for a local business
1:10:28
is the word home. Okay? That's obviously
1:10:32
wrong. Okay, that's just wrong. Um, the
1:10:36
homepage title tag needs to include the
1:10:39
primary category and the city name, and
1:10:41
they just have the word home. Okay. So
1:10:43
then what you would do, run a local rank
1:10:46
map without changing anything. Then tell
1:10:49
them or try to get permission from them.
1:10:52
Change the homepage title tag. Give them
1:10:53
the new title tag. Wait a couple of
1:10:56
days. Rerun the rank map and it's going
1:10:57
to be better. Okay? They're not going to
1:11:00
get from like 20 plus into the top
1:11:02
three, but they might get from an
1:11:03
average of 17 or 18 to an average of 14
1:11:06
just from changing the title tag. So
1:11:09
there's there's a handful of things like
1:11:10
that, right? the title tag, the H1 tag,
1:11:13
primary category, uh secondary
1:11:15
categories, service pages, the uh the
1:11:18
maps embed, the local business schema.
1:11:21
Uh these just very quick things that are
1:11:24
very fast, very easy to fix and can
1:11:27
meaningfully improve the rank map just
1:11:29
in a couple of days. Um so that's what
1:11:32
we will often do with that quick audit
1:11:34
for a prospect. Uh another aspect that
1:11:37
we'll do is I'll run a local rank map.
1:11:40
Um, and I like lead snap for this. So,
1:11:44
let's here. Let me let me show you. Let
1:11:45
me just let me pull up uh Doc Dancer
1:11:48
real quick. I'll show you.
1:11:52
So, if uh this business I'm pulling it
1:11:55
up now. I'm not sharing yet, so you're
1:11:57
not missing anything. Um, but we'll
1:12:00
pretend this business reached out and
1:12:02
said, "Hey, can you do local SEO for
1:12:06
me?" Um, 212. We have a little bit of
1:12:08
time. Um, so I'll grab this. Okay, here
1:12:13
it is. Okay. Share. Share. Boom. All
1:12:17
right. So, this company reaches out and
1:12:19
says, "Hey, we want local SEO. We want
1:12:21
to rank higher. Um, what can you do for
1:12:25
me?" Okay. So, what I can do, I'm going
1:12:27
to open up the websites for the top
1:12:29
competitors, which again, oh, this guy
1:12:31
doesn't even have a website. Uh, neither
1:12:34
does this guy. fairly quick to do on um
1:12:38
lead snap here, right?
1:12:42
Perfect. Okay, page not found. No
1:12:44
problem. They had UTM tracking on but it
1:12:47
didn't work. Okay, so then what I'm
1:12:50
going to just check is how big are these
1:12:52
websites? How many indexed pages do they
1:12:55
have? That just gives me a rough idea of
1:12:58
how competitive uh this particular space
1:13:01
is. So Doc Dancer has 380.
1:13:06
Uh Home Comfort has 412 and Brockmaster
1:13:09
has 250. Okay. So 380 is quite a few.
1:13:14
Obviously these other two are also quite
1:13:15
a lot. So uh this is way more than uh
1:13:20
should be necessary to rank well in Fort
1:13:22
Wayne, Indiana. So what that tells me is
1:13:26
they probably have been writing blog
1:13:28
posts for quite a while.
1:13:30
um they you know that weekly blog post
1:13:33
which everyone thought they needed to do
1:13:34
and a bunch of businesses still do and
1:13:36
it's a waste of money and a waste of
1:13:37
time and dear god please stop writing
1:13:39
weekly blog posts but with this many
1:13:41
index pages they probably been doing
1:13:43
that for a while so I know that what I'm
1:13:47
going to propose to them is I am going
1:13:50
to propose to them a technical audit uh
1:13:53
because if they have 380 indexed pages
1:13:55
and their rank map looks that bad a lot
1:13:58
of that content needs to go there's
1:14:00
something else wrong with the website.
1:14:02
So, yeah, I'm going to propose a
1:14:03
technical audit. I'm going to uh do a
1:14:06
GVP audit. I'm going to give them some
1:14:08
new content for their homepage. Uh
1:14:10
that's a standard package that we offer
1:14:12
when we see a client like that. And uh
1:14:15
for that, we charge $1,900. Um so,
1:14:19
that's something that we'll give people
1:14:20
quite a bit. Like, hey, you're you have
1:14:23
way more indexed URLs than I would
1:14:25
expect given how your rank position
1:14:27
looks. we will do a bcde e. Uh this is
1:14:30
the price for it. Let us know if you
1:14:32
want to move forward. Uh if if I had
1:14:35
done those site colon searches and saw
1:14:37
something more typical like doc dancer
1:14:39
had maybe 30 URLs and the other couple
1:14:42
of businesses that were actually in top
1:14:44
three had 50 60 70 then that would tell
1:14:46
me that hey I need to produce 20 or 30
1:14:48
more URLs and that's going to get me
1:14:50
looking pretty good in this top three.
1:14:52
So looking at something like that, we
1:14:54
would skip the technical audit package
1:14:56
and just go straight into the GBP audit
1:14:59
and then uh monthly content. Okay, I
1:15:02
know that was a quick answer. Hopefully
1:15:03
that was helpful. That's how we do the
1:15:05
quick audit. All right, Mike asks, "What
1:15:08
terms do you use on the rank map?" So
1:15:10
for every local rank map, we'll always
1:15:12
do at least the primary category city
1:15:15
name, right? Houston um air conditioning
1:15:20
repair Fort Wayne air conditioning
1:15:22
repair Fort Wayne, right? We'll always
1:15:24
at least do GBP primary category and
1:15:27
city name. Beyond that, it's going to be
1:15:30
based on what are the high ticket
1:15:33
services that this client really cares
1:15:35
about. I don't need to track 50 terms,
1:15:38
right? Um I think the most we're
1:15:40
tracking on any of our local clients is
1:15:42
probably five. Uh, so for a plumber, I'm
1:15:45
going to track plumber city name. I'm
1:15:47
going to track water heater replacement
1:15:49
city name and I'm going to track main
1:15:51
drain line replacement city name. That's
1:15:53
because water heater replacement, main
1:15:55
drain line replacement are the bread and
1:15:57
butter. Every plumber wants more of
1:15:59
those jobs. It's a ton of money and not
1:16:01
that much work for those. So, that's
1:16:03
those are the that's what we track for a
1:16:05
plumber. I'm not going to track leaky
1:16:07
faucet or clogged toilet because yeah,
1:16:10
frankly, most plumbers don't want to
1:16:12
rank for that. Um, and I don't need to,
1:16:14
right? If I'm ranking in the top three
1:16:16
for plumber, I'm probably ranking in the
1:16:19
top three for all of these related
1:16:21
categories and services, right? Longtail
1:16:24
keywords aren't really a thing for local
1:16:26
because of the GBP, right? Everything is
1:16:28
based on the GBP. So, Google will figure
1:16:31
out what category you're searching for
1:16:32
and then match you up with the GBP who's
1:16:34
doing best in that category. This is
1:16:36
very, very different for AI searches,
1:16:39
right? Chat GPT is 100% longtail
1:16:42
keywords. If you ask it for help
1:16:45
replacing a lead main drain line in
1:16:49
Chicago, uh, Chat GPT will read reviews,
1:16:54
uh, will read your website, try to see
1:16:57
if you've done that type of work before,
1:16:58
that exact work, replacing lead main
1:17:01
drain lines in those cities, and it will
1:17:04
do those before it recommends you. Okay,
1:17:08
so ChatGpt cares a lot about uh longtail
1:17:10
keywords. For local, Google doesn't, so
1:17:13
we really only track a handful of of of
1:17:15
terms. We don't go crazy with it. All
1:17:17
right, for local citations, what is your
1:17:19
take on GHL tools, Yex, and Uberall? Are
1:17:22
they any good? Uh, they're a waste of
1:17:24
money. They're very, very expensive. Um,
1:17:27
I talked about Lead Snap. It's $20 a
1:17:30
month for API connections to very, very
1:17:33
high quality citations. That's the tool
1:17:35
we use. Yex is way more than that and it
1:17:38
won't give you a Bing for business
1:17:39
listing. Uh, perfect. Uh, let's see.
1:17:44
Shelfie asks, Caleb, what's up, pal?
1:17:46
Cool. Does the 197 a month program
1:17:48
actually really work? Well, it depends
1:17:50
on what you mean by actually really
1:17:52
work. Uh, so the training that we have
1:17:54
in the 197 a month program, it is
1:17:57
over-the-shoulder training of how we do
1:17:59
SEO at my agency. Uh, it's everything we
1:18:02
do. Nothing is left out. uh step-by-step
1:18:05
instructions uh how to do everything
1:18:07
that we do. There's also an entire
1:18:10
module about what to do to get
1:18:11
recommended by chat GPT. So, yes, if you
1:18:15
follow everything in there, the way that
1:18:17
it's laid out and the way that it's
1:18:19
shown to do, you will see higher rank.
1:18:22
Uh we've seen that over and over again.
1:18:24
people who are constantly posting in the
1:18:26
group about how much better the rank
1:18:28
maps look after they built out the core
1:18:30
30 after they sourced some chamber of
1:18:32
commerce links uh people highlighting
1:18:34
that chat GPT recommended them after
1:18:36
they implemented some schema stuff but I
1:18:39
mean of course it won't work if you
1:18:40
don't do anything with it right so if
1:18:43
you join and then treat it like a
1:18:45
Netflix special it probably won't do
1:18:47
anything if you just watch it and then
1:18:49
don't implement then yeah so a lot of
1:18:52
the answer to that question is based on
1:18:54
you right? I know the material in there
1:18:56
will get you ranked higher for Google's
1:18:58
algorithm and will get you recommended
1:19:00
more on chat GPT. It's just whether you
1:19:02
take that material and actually
1:19:04
implement it. Um, yeah. So, I don't
1:19:08
know. Hopefully that was helpful. Let's
1:19:10
see. Sylvio, do you suggest the pings
1:19:12
from Fiverr to boost GMBB? Man, I have
1:19:15
no idea. Pings from Fiverr. I I'm
1:19:18
tempted to say flat out no. I can't
1:19:20
imagine ordering pings from Fiverr. Um,
1:19:23
I I I I've said before, right? We don't
1:19:26
and I somebody commented, I thought it
1:19:27
was pretty cute. Tricks are for kids. We
1:19:29
don't really do tricks, right? Cuz
1:19:32
remember when we talk about trying to do
1:19:34
tricks to rank on Google, maybe the
1:19:36
tricks work, uh, but they usually don't
1:19:38
work for long, right? Google will update
1:19:40
their algorithm and then, uh, the the
1:19:42
businesses, the websites that use tricks
1:19:44
will suddenly lose rank position. And
1:19:47
tricks like that certainly don't work
1:19:48
for Chat GPT. chat GPT and in fact
1:19:51
Google's own AI overview don't care at
1:19:54
all about backlinks. Um so you know
1:19:58
trying to do all these tricks uh never
1:20:00
really did that much. We don't do much
1:20:02
about the blackest hat thing we do are
1:20:04
the PBN links that we use uh to show
1:20:07
Google that the content we're generating
1:20:09
isn't slop. Uh beyond that like we
1:20:12
basically follow the rules and I know it
1:20:14
sounds boring uh but we structure the
1:20:16
websites the way Google wants to see
1:20:17
them. We write content like Google wants
1:20:20
to see and chat GPT wants to see. Um,
1:20:24
and yeah, like a a good test, Sylvio,
1:20:28
is if we did here, I keep I keep say I
1:20:33
keep saying things and then uh uh we'll
1:20:35
we'll pretend we we're all in Missouri,
1:20:37
right? Missouri is the show me state.
1:20:39
So, we'll pretend we're all in Missouri.
1:20:40
So, here we go. We're in Missouri. So,
1:20:42
I'm going to type in plumber Chicago.
1:20:44
Uh, so I get my maps listing. Rescue
1:20:47
Plumbing for Chicago Plumbing, Good
1:20:49
Plumbing. Remember those three
1:20:50
companies. Now, still in Google, I'm
1:20:53
going to say, "Can you recommend a good
1:20:55
plumber in Chicago?" Right? A
1:20:59
conversational search. Now, if I do
1:21:00
this, I get an AI overview. I'm happy it
1:21:03
actually happened live and on camera,
1:21:05
but it actually did. There's no map,
1:21:07
right? There's no map. This is a local
1:21:09
search. There's no map. I get an AI
1:21:12
overview and I get four seasons. Uh,
1:21:17
and another recommendation is power
1:21:19
plumbing. Neither one of these two
1:21:23
are in Google's map listing. Okay, so
1:21:26
Google's AI overview for a
1:21:28
conversational search recommended
1:21:31
different businesses than the ones that
1:21:33
are ranking on Google Maps. Okay. I
1:21:35
mean, that's just wild to me that
1:21:37
Google's AI isn't recommending the same
1:21:40
businesses that Google Maps is. So,
1:21:43
Google Google AI has figured out that it
1:21:46
basically gets to start over. It doesn't
1:21:48
need to use the same rank algorithm. Uh,
1:21:50
it can do different things and look for
1:21:52
different factors. Okay? And what's
1:21:55
fascinating about this, if you look at
1:21:57
these businesses, and I spent quite a
1:21:59
bit of time looking at these businesses,
1:22:00
this Chicago plumber search is not new
1:22:02
to me. Uh but if you look at power
1:22:04
plumbing and you look at Four Seasons,
1:22:06
one of the big things that jumps out uh
1:22:09
those two versus the three uh plumbers
1:22:12
in the maps listings is uh the three
1:22:16
plumbers on the map listings have a
1:22:18
bunch of inconsistent citations. And the
1:22:22
citations for the two that are in the AI
1:22:24
overview are spot-on, 100% accurate,
1:22:27
character for character. Right? So, I
1:22:30
know I talked about citations before,
1:22:31
how important they are, how important
1:22:32
they are to be accurate. That's one of
1:22:34
the reasons that I say that because it
1:22:37
is that important. Uh, so anyway,
1:22:41
um, the the point of all of that, the
1:22:43
way it's the reason it's related to
1:22:45
Sylvio's question about whether I use
1:22:47
this these other tricks for ranking. Um,
1:22:50
so AI overview is showing up for local
1:22:53
search for conversational query. We know
1:22:56
that Google is rolling out AI overview
1:22:58
to replace its normal search results.
1:23:01
How long do we think the maps has left
1:23:04
to live before Google uses an AI
1:23:06
overview almost entirely or uses the AI
1:23:10
overview to feed the map. Okay? And you
1:23:13
cannot trick the AI with things like
1:23:17
pings from Fiverr or something like
1:23:19
that, right? The AI is looking for
1:23:21
citation consistency and mentions in
1:23:24
reputable websites. It does not care
1:23:26
about links. Not even a little bit.
1:23:28
Okay. All right. Hopefully I didn't harp
1:23:30
on that for too long. I just The first
1:23:32
time I saw that, I was just like, "What
1:23:34
is going on? How does Google AI not
1:23:37
recommend the same businesses as that
1:23:39
are ranked in Google Maps? It's crazy.
1:23:41
It's ridiculous. That's where we live."
1:23:43
Okay. Travel to. That's a fun name.
1:23:46
Should I create local landing pages for
1:23:49
nearby neighborhood cities if I have a
1:23:50
physical address that serves customers,
1:23:52
i.e. a veterinarian? All right. So if
1:23:55
you have a physical physical address or
1:23:57
not, it does not matter, right? What
1:23:59
we're trying to do is turn the rank map
1:24:01
green. So I don't care if you have a
1:24:04
phys if you have a physical address that
1:24:05
people visit or you have a physical
1:24:07
address that people don't visit, but you
1:24:09
still have it. Okay, the answer is going
1:24:10
to be the same. And the answer to that
1:24:12
question is yes. Um, you should create
1:24:15
local landing pages. I call that
1:24:17
building geographical relevance. So what
1:24:20
we would what what we do how we do that.
1:24:23
Do I still have that rank map? Let me
1:24:25
see if I have Here we go. So, let me
1:24:27
pull it up here with Doc Dancer. Good
1:24:29
old Doc Dancer.
1:24:32
I really have no connection with this
1:24:33
business. Um, but anyway, here we go.
1:24:36
We'll pull it up. So, geographical based
1:24:40
continent. So, they're not quite there
1:24:41
yet. They have uh 15% in the top three.
1:24:44
I want to see 25 to 35% in the top three
1:24:47
before we dive into geographical based
1:24:49
content. Uh, so let me grab someone
1:24:51
else. Let me grab this guy.
1:24:53
35% of the top three. I'm going to
1:24:55
pretend this guy came and said, "Hey, I
1:24:56
want to rank higher. What can you do for
1:24:58
me?" So, we're going to look at the rank
1:24:59
map. Now, we know we have enough topical
1:25:01
relevance because we have all this
1:25:02
green. So, Google clearly believes that
1:25:04
this business can provide this service.
1:25:06
We just need to build the proximity as
1:25:08
to get farther and farther away. So,
1:25:10
what we're going to do is I'm going to
1:25:12
look for like fours, fives, and sixes.
1:25:15
And uh so, let's pick this four right
1:25:17
here. So, we got this four. And that
1:25:20
four is right next to ah get out of
1:25:24
here. That four is right next to South
1:25:26
Chowoon Place, right? That neighborhood,
1:25:29
South Chowoon Place, right next to the
1:25:30
four. So I'm going to write an article
1:25:33
and I'm targeting air conditioning
1:25:34
repair Fort Wayne. So I'm going to write
1:25:36
an article and my target keyword is
1:25:39
going to be air conditioning repair
1:25:41
South Calhoun Place, Fort Wayne. Okay,
1:25:44
that's what I when when I say building
1:25:46
up geographical relevance, that's what I
1:25:48
say. I'm going to call out the location
1:25:50
that Google has on their map. Call out
1:25:52
my main keyword. Call out the city. And
1:25:55
then in this article, I'm going to
1:25:56
provide driving directions from this
1:25:58
number four over to your veterinar's
1:26:01
office. Okay. Um I'm not going to target
1:26:05
different cities. I'm going to look at
1:26:06
the local rank map and target my
1:26:09
geographical content based on getting
1:26:11
fours and fives to turn into twos and
1:26:15
threes. Hopefully that was helpful.
1:26:20
All right, next question. What do we
1:26:22
have here?
1:26:23
Valute. Val, Valotech. Valotech. I'm
1:26:26
going with Val. Cool. At this turning
1:26:29
point from freelance to small agency,
1:26:31
any tips on tools, client care, and
1:26:32
add-ons to offer. All right. So, the
1:26:34
tools I walk through uh this is going to
1:26:36
be posted on YouTube, so feel free to uh
1:26:38
go back and and and view that. I won't
1:26:40
hit the tools again. Um client care.
1:26:44
Okay. Okay. So, the biggest thing that I
1:26:45
would say about client care is when you
1:26:47
land a new client, uh, they need to not
1:26:50
go more than a couple of days without
1:26:51
hearing from you. Okay? And, you know,
1:26:55
Destiny and I, we chat about this often.
1:26:57
Yeah. We we land a new client. If if you
1:27:00
go like 4 days or 5 days and don't say
1:27:03
anything to a new client, you're going
1:27:05
to get an email from them reaching out
1:27:09
and um they're going to be like, "What's
1:27:12
going on?" That's terrible, right?
1:27:15
That's absolutely terrible. You never
1:27:17
want that to happen. So, when a client
1:27:19
first signs on and first pays you,
1:27:21
they're nervous. They're not sure if
1:27:23
it's the right move. Uh they're going to
1:27:25
have buyer remorse. These are all very
1:27:27
normal feelings. So, what we do straight
1:27:30
away, uh I have a short Loom video and
1:27:33
it shows how to give us access to
1:27:35
analytics, search console, and
1:27:37
WordPress. Uh, so we'll kick that over
1:27:39
to them and then within 48 hours we're
1:27:42
going to give them the GBP audit. Okay,
1:27:44
the GBP audit uh takes an hour, hour and
1:27:48
a half to do. That's going to be in
1:27:49
their inbox within 48 hours. Uh, just to
1:27:53
make sure they're comfortable that they
1:27:54
did the right thing by starting the
1:27:57
engagement, right? Um, on top of that,
1:28:00
uh, within 72 hours after that, we're
1:28:03
going to give them new content for the
1:28:04
GVP landing page. it'll incorporate
1:28:06
their existing content, maybe add a
1:28:08
little bit more, maybe change things
1:28:09
around depending on what's going on. Uh,
1:28:11
but yeah, we'll give them that within 3
1:28:13
days after that. Um, and another thing
1:28:16
that we'll very often try to do,
1:28:18
especially depending on the
1:28:19
competitiveness and where they're
1:28:20
currently ranked, is we might do a
1:28:23
reactivation campaign. So, if they have
1:28:25
a list of prior customers that they're
1:28:26
not doing anything with, uh, we'll maybe
1:28:29
set those customers up. we'll get them
1:28:31
in high level or something like that and
1:28:34
then run a campaign. So, if it's a, you
1:28:37
know, a plumber or something like that,
1:28:38
maybe we'll run a campaign for seasonal
1:28:40
water heater maintenance, seasonal water
1:28:42
heater checkups, anything like that
1:28:44
because we want their phone to start
1:28:46
ringing as soon as possible in order to
1:28:49
again convince them that they did the
1:28:50
right thing. In my experience, if we
1:28:53
have a client that stays with us for 6
1:28:55
months, and 6 months is the turning
1:28:57
point. If a client stays for six months,
1:29:00
they're probably going to be our client
1:29:01
for many years, right? I have very few
1:29:04
clients who have been with us for longer
1:29:06
than six months, but less than like four
1:29:08
years. So, the goal is to get it to 6
1:29:13
months. And the way you do that is uh by
1:29:17
like constantly communicating to them,
1:29:20
constantly sending them information. Uh,
1:29:22
so if we land a client and we're going
1:29:24
to do say eight articles a month, I'm
1:29:26
going to send them two articles every
1:29:28
week. Okay. I'm not going to wait until
1:29:29
the end of the month and send them all
1:29:31
eight. I'm going to send them two a
1:29:33
week. Okay.
1:29:36
All right. Uh, Sean. Yeah. So, the lead
1:29:39
snap, the $20 for lead snap is for the
1:29:41
citations. Uh, it's $59 to have 10 GBPs
1:29:46
hooked up into Lead Snap. Uh, but if you
1:29:48
use my affiliate link, that $59 will be
1:29:51
30. Uh, but I think you can do a lead
1:29:54
snap just citations only. Okay.
1:30:02
Do you manually go through the GBP on a
1:30:03
new client? Yes, I do. And how do you
1:30:06
Well, I don't. My team does. Uh, and how
1:30:08
do you fill it out fully if they are not
1:30:10
done right? So, we get access to their
1:30:12
GBP. Uh, they uh grant us manager
1:30:15
access. And with manager access, we can
1:30:17
go into their GBP uh fill everything the
1:30:19
way it should be done. Um we also
1:30:23
uh can link their GBP up into lead snap
1:30:26
and then with lead snap we can make the
1:30:29
GBP edit through lead snap instead of
1:30:31
logging in through the GBP itself.
1:30:33
Either way is fine. Um, but the actual
1:30:37
exact document that we go through, I
1:30:43
have like 80 windows open right now, so
1:30:44
I'm trying to find it. Um, the document
1:30:48
that we go through uh to analyze their
1:30:51
GBP to collect everything to make sure
1:30:53
it's done correctly, that document is ah
1:30:57
right here.
1:30:59
I will drop a link to it in the chat. It
1:31:01
is in the school group. Um, so that
1:31:04
document, it's a Google doc. Uh, feel
1:31:06
free to copy it. Uh, we basically just
1:31:08
walk through their GBP with that
1:31:10
document open and, uh, make sure
1:31:13
everything is filled out and done
1:31:14
correctly. There's also a questionnaire
1:31:17
that that document links to that they
1:31:20
need to fill out, uh, to do things like
1:31:22
business hours or the special features,
1:31:24
stuff like that. Okay.
1:31:27
What tools do you use for tracking
1:31:28
analytics and success? Good question. We
1:31:31
use the uh local rank map. That's it. Uh
1:31:34
when when we send a proposal to a
1:31:36
client, the proposal is going to be
1:31:38
based on uh what we want to see the rank
1:31:42
map looking like after 3 6 9 12 months.
1:31:45
Uh what our goals are uh for that rank
1:31:48
map. And then we use the rank map as our
1:31:50
measure of success. Um
1:31:53
I I mentioned we'll do some like
1:31:55
activation things in order to get some
1:31:58
additional calls, stuff like that.
1:31:59
that's just to make them like even
1:32:01
happier, stuff like that. But we track a
1:32:04
lot of stuff like that. Most clients
1:32:06
actually won't give us access to their
1:32:08
tracking phone numbers. Um, so that's no
1:32:11
problem. Uh, my measure of success, and
1:32:13
I make it clear with clients upfront, is
1:32:16
we want to see the local rank map get
1:32:17
better. Now, that in no small part is
1:32:21
because the people that become our
1:32:24
clients at the agency are already
1:32:26
reasonably familiar with SEO. Um, so
1:32:30
when we were running that Facebook ad
1:32:33
and just landing general plumbers who
1:32:35
weren't super familiar with SEO, they
1:32:37
just wanted calls. Uh, for that we we
1:32:41
controlled their tracking phone numbers.
1:32:42
It was all through HighLE. High Level
1:32:44
automatically records every tracking
1:32:46
phone number and we priced all of that
1:32:49
uh per qualified lead. And then we had
1:32:52
someone whose job was to listen to all
1:32:54
those phone calls and decide if it was a
1:32:56
lead or not. Um, so yeah, hopefully that
1:32:59
makes sense. So it depends on the type
1:33:00
of client that we have. Uh, but either
1:33:03
yeah, the local rank map or the number
1:33:05
of calls, leads, things like that. All
1:33:07
right. Uh, Sylvio, do you change
1:33:09
anything in the H2 access? Nope, we
1:33:11
don't change anything in the H2 access.
1:33:13
Um, for our PBN, we obviously uh block
1:33:16
the uh crawlers from seeing it so that
1:33:19
the Af's bot, Majestic bot, Semrushbot,
1:33:22
etc. can't crawl the PBN. Uh but yeah,
1:33:25
other than that, we very rarely change
1:33:27
anything in the HD access unless it was
1:33:29
messed up. All right. Do you use a
1:33:32
plug-in to generate your schema or you
1:33:34
creating schema manually? Uh both, Dan.
1:33:37
Uh honestly, I would say both. So often
1:33:40
what we'll do, uh so for critical schema
1:33:43
like local business schema, we're going
1:33:45
to start with a tool that will just
1:33:47
generate local business schema for us
1:33:49
with the positioning, uh name, address,
1:33:52
phone number, etc., etc., etc.
1:33:54
Uh but then we want to turn that into a
1:33:57
nested schema where we have some of the
1:33:59
services nested. Uh maybe we have other
1:34:02
types of schema nested inside the local
1:34:04
business schema. Uh there's this great
1:34:07
example. We have a client who is a
1:34:09
personal injury law firm. Uh and they
1:34:11
had a crazy settlement. I won't get into
1:34:14
the details, but they had a crazy
1:34:15
settlement and they wanted that
1:34:17
highlighted. So I took a reference to
1:34:20
that settlement. It was published in the
1:34:22
Washington Post. Uh, and I had chat GPT
1:34:25
edit the local business schema to nest
1:34:27
in information about that settlement and
1:34:30
it nested it in under like the reward
1:34:33
category or something like that and
1:34:34
implemented that new local business
1:34:36
schema on their homepage. uh within a
1:34:39
week if you started asking chat GPT for
1:34:41
an attorney recommendation in that city
1:34:44
not only was it recommending this
1:34:45
attorney it was recommending this
1:34:47
attorney because of that settlement that
1:34:50
was in implemented into the schema. So
1:34:53
for local business schema, we'll
1:34:54
definitely do it like almost always
1:34:56
custom do it with chat GPT so we can
1:34:59
nest all of this information. Basically
1:35:01
think about that is what do you want
1:35:02
chat GPT to know about your business
1:35:04
because chat GPT is going to be so much
1:35:06
better about pulling that information
1:35:07
from the schema um than otherwise very
1:35:11
fascinating. Google's AI seems to uh
1:35:15
have zero just does not care about
1:35:18
schema whatsoever. Uh the example I just
1:35:21
showed of Chicago, you can do this
1:35:23
yourself of with uh I've done it with a
1:35:25
bunch of different cities and it's
1:35:26
pretty consistent all the time. The
1:35:28
businesses that Google's AI overview is
1:35:31
recommending almost always have no or
1:35:33
terrible schema implemented. So chat GPT
1:35:36
cares a lot about schema. Google
1:35:39
Google's AI cares not at all about it.
1:35:41
Uh Google's algorithm cares a lot about
1:35:44
schema. So do schema. Okay.
1:35:48
2:35 running to the point where I have a
1:35:51
back end to go get my kiddos from
1:35:54
school, but we'll keep going here for a
1:35:56
little bit. Do you have any
1:35:58
recommendations for an effective chatbot
1:35:59
to use on a restaurant uh website?
1:36:02
Honestly, uh high levels default
1:36:05
integrated chatbot works great. uh it
1:36:08
used to be okay and then we would
1:36:10
implement something like closebot uh was
1:36:13
another that we used where we'd
1:36:14
implement closebot uh instead of using
1:36:16
the highle built-in one but the highle
1:36:19
built-in one added the objectives added
1:36:22
the goal settings that close bot had I
1:36:24
still think closebot is maybe a little
1:36:26
bit better but I don't know like for a
1:36:30
little bit better it's not in my mind
1:36:31
it's not worth implementing another tool
1:36:33
and trying to get it integrated so
1:36:36
normally now we just use the high level
1:36:37
integration one and call it good.
1:36:40
Uh what do you think about Google quakes
1:36:43
happening since last Monday? We don't
1:36:45
pay a whole lot of attention to that. We
1:36:47
haven't seen much of that affect uh our
1:36:49
local clients. Again, right, I said
1:36:51
we're not really using a lot of tricks.
1:36:53
Uh right, we're doing SEO by building
1:36:57
out the type of content, the type of
1:36:59
structure, the type of links that Google
1:37:00
wants to see to build that trust, to
1:37:03
build that authority. Um, I don't really
1:37:05
pay a lot of attention to Google quakes.
1:37:07
That seems to be that something you
1:37:09
would really care about if you were
1:37:10
trying to rank with a bunch of tricks.
1:37:12
All right. Does Google hate AI generated
1:37:15
sites? Not at all. Uh, I think I
1:37:18
mentioned before that we have dozens and
1:37:21
dozens of websites ranking very well,
1:37:23
all fully AI generated, uh, human
1:37:26
edited.
1:37:28
Um, all right. Would index cloud stacks
1:37:31
be as good as PBN links? Johnny, man, I
1:37:34
don't know what indexed cloud stacks
1:37:36
are, so I have no idea. Um, yep, that's
1:37:40
all I got.
1:37:42
I haven't heard that term. Uh, again,
1:37:44
I'm very boring with SEO. We're not
1:37:46
using tricks, right? We're just doing
1:37:49
what Google wants to see to build that
1:37:51
trust, to build that authority. Uh, what
1:37:53
is the one thing you would do
1:37:54
differently if you're just starting out?
1:37:56
Oh, that's a good question. Okay. The
1:37:58
one thing I would do differently if I
1:37:59
were just starting out, like I would
1:38:01
start a YouTube channel. It takes a long
1:38:03
time uh to build it into something
1:38:06
that's good, but I mean it's been quite
1:38:09
good since it got there. So, I would
1:38:11
start a YouTube channel. Uh beyond that,
1:38:14
I would start running ads. Um I would
1:38:16
start a YouTube channel. I would start
1:38:18
running ads. That's how I would build an
1:38:19
SEO agency from scratch today if I were
1:38:22
just starting out. Um yeah. Okay, cool.
1:38:25
That's that's that's what I would say
1:38:27
about that. When a prospect agrees to
1:38:29
sign up for services, is it okay to chat
1:38:30
chat GPT to create a doc to have them
1:38:32
sign or how do you suggest to go about
1:38:33
that part? So, uh I have a contract that
1:38:36
we use with Docuign. Uh I will admit
1:38:38
chat GPT wrote the first draft of that
1:38:41
contract, but then I had my attorney uh
1:38:43
read it through to make sure it was
1:38:45
okay. Obviously, ChatGpt is not an
1:38:47
attorney. Uh, so I had an actual
1:38:50
attorney read it through, make sure it
1:38:52
was okay, and then we use that in the
1:38:54
doc sign for a new services. We used to
1:38:58
not do that. We used to just say, "Hey,
1:39:00
30 days out, just give us a heads up,
1:39:02
etc., etc." Um, but uh, we had a bunch
1:39:07
of clients who'd like canceled last
1:39:08
minute, wanted refunds, blah, blah,
1:39:10
blah. So now we require a signature on a
1:39:13
contract. Um, and yeah, it scares some
1:39:17
away, but I figure if the client's
1:39:18
scared away uh from signing a contract,
1:39:21
then they probably wouldn't have been a
1:39:22
great client anyway. That being said, if
1:39:24
I were starting out brand new, I would
1:39:26
not use contracts. Uh, contracts are
1:39:28
very scary to business owners. Um, so we
1:39:33
didn't use contracts for many years.
1:39:35
Okay.
1:39:36
Uh, does so silio
1:39:39
does title, meta tag, breadcrumbs,
1:39:41
content, FAQ, schema, keyword relevance
1:39:43
together, does it maximize CTR? And so
1:39:46
CTR isn't a thing, right? When we talk
1:39:49
about local SEO, we're not the websites
1:39:51
don't matter. So the meta description,
1:39:53
breadcr all of that stuff, none of that
1:39:55
matters uh because we're ranking the
1:39:58
GBP. So when we talk about GCTR in local
1:40:02
SEO, what we're talking about is the
1:40:04
quality and the uh quantity of reviews
1:40:08
of your GVP versus the other two that
1:40:11
are in the top three. Reviews are not a
1:40:13
major rank factor. You can rank in the
1:40:16
top three with 50 reviews if the other
1:40:18
two guys have 10,000 and then there's uh
1:40:22
fourth, fifth, sixth, seventh, eighth
1:40:24
all have 5,000 reviews. You can rank
1:40:26
really well with very few reviews
1:40:28
compared to your competitors, but if you
1:40:30
have 50 reviews and they have 10,000,
1:40:32
you're not getting any calls. Uh, and
1:40:34
there's nothing you can do for CTR in
1:40:35
that case except get more reviews uh to
1:40:38
be better about that. All this other
1:40:40
stuff you're talking about organic SEO
1:40:43
below the map results, don't pay a lot
1:40:45
of attention to that. will still do all
1:40:47
of these different types of schema, but
1:40:49
it's more that chat GPT loves it and
1:40:52
finds it easier to read than actually
1:40:54
reading the website. I have this
1:40:56
suspicion that chat GPT's website
1:40:58
crawling is not very good uh compared to
1:41:02
uh Google's.
1:41:04
Uh
1:41:06
so yeah, the chat GPT relies on schema
1:41:10
more than Google does. Uh so all of
1:41:12
these different types of schema will
1:41:14
definitely implement. Uh I I know
1:41:16
RankMath does a lot of these uh
1:41:19
automatically which is great. And then
1:41:21
you know you can have chat GPT create
1:41:23
custom ones for pages that see that it's
1:41:25
important. And the last very last
1:41:27
question from Mr. Dan. Last question.
1:41:31
Last but not least, do you use Jasper
1:41:34
schema writing? No, we do not. We do not
1:41:36
use Jasper schema writing. Um cool. All
1:41:40
right. Well, thank you very much for
1:41:42
attending. I really appreciate this.
1:41:43
Thank you for asking your questions.
1:41:45
Hopefully, this was valuable. Uh we do
1:41:48
this every week inside the pro
1:41:50
community. So, if you don't want to
1:41:52
wait, uh think about joining that
1:41:54
community and then we'll do this uh
1:41:55
tomorrow actually. Uh we do this every
1:41:58
Tuesday in the pro community. Uh
1:42:00
otherwise, the next one we'll do for
1:42:02
this community is going to be on
1:42:04
September 1st. It's the first Monday of
1:42:06
the month. September 1st, 1 p.m. Central
1:42:09
is the next scheduled one of these.
1:42:11
Hopefully, you can be there. And uh
1:42:14
yeah, thank you very much. In the
1:42:15
interim, feel free post in the school
1:42:18
group. Send me a message. If you do send
1:42:20
me a message with a question, I'll
1:42:21
probably just reply to you and say,
1:42:23
"Post that in the community." So, go
1:42:25
ahead, post in the community. I do read
1:42:27
every post. I try to reply to most of
1:42:30
them. Thank you very much for coming and
1:42:32
have a good rest of the afternoon,
1:42:34
everyone. Take care.