The practice of building additional content that connects a business entity with its service entity by answering real questions people ask about that service, proving to Google the business genuinely performs those services.
"What you're doing is building out a lot of topical relevance and a little bit of geographic relevance... you're going to have enough topical relevance that you won't need to keep building."
"What we're doing with topical relevance is we want to convince Google that you do this service whether gutter cleaning whatever else right and once we see a lot of this map turning green that tells me that we have successfully shown Google that yo..."