A reflective framework consisting of four sequential questions — Why? Why not? Why not you? Why not now? — designed to motivate personal action toward goals and self-development.
"Here's the questions I want you to take home in closing. First question is one of the major questions of the world. Why? ...One of the best answers to why is the second question. Why not?"
"Here's the first one, why?... Best answer to why I think is the second question. Why not?... my third question is, why not you?... here's my last question. Why not now?"