Promise vs. Price Principle

The idea that for every desired future outcome (the promise) there is a cost to pay (the price), and that when the promise is made sufficiently clear and compelling, the price becomes easy to pay.

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How to Change Your Life in 1 Year with Goal Set...

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How to Change Your Life in 1 Year with Goal Setting (Jim ...

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"If the promise is clear and powerful, the price is easy to pay. The price is some classes. The price is a few books. ..."

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