Outrunning the Bear Analogy
The principle that in SEO you only need to be slightly better than the other websites competing for the same query — not perfect — because you are only competing against existing ranked pages, not an absolute standard.
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Core concept
Caleb Ulku
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Timeline
Google Can't READ! 🔍 Master the Rankings with O...
Topic Player
Google Can't READ! 🔍 Master the Rankings with Open Book SEO
4:35
"It's like camping in the woods with your friends and a bear comes along. You don't need to outrun the bear, you just ..."
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"It's like camping in the woods with your friends and a bear comes along. You don't need to outrun the bear, you just need to outrun your slowest friend."