Backlinks as Quality Signal
Google uses backlinks from other websites as a proxy for content quality, reasoning that a quality site would not link to a low-quality site, giving Google a measurable indicator without needing to read the content.
1 video
Core concept
Caleb Ulku
1 playable clip
Timeline
Google Can't READ! ๐ Master the Rankings with O...
Topic Player
Google Can't READ! ๐ Master the Rankings with Open Book SEO
2:00
"A quality site doesn't link to a crappy site. If you get a backlink from a quality site, you must have a quality site."
All Appearances (1 videos)
"A quality site doesn't link to a crappy site. If you get a backlink from a quality site, you must have a quality site."