Focus / Caleb Ulku / 5 AI Prompts to Dominate Local SEO

5 AI Prompts to Dominate Local SEO

Caleb Ulku 15:51
Transcript
0:00
0:00 Two plumbers in Houston. One has 5,000 glowing reviews and the other has just 12. Shockingly,
0:06 the one with only 12 reviews ranks number one on Google. Why? Because they're using these five AI
0:12 hacks I'm about to show you that focus on what actually moves the needle in local SEO,
0:16 not what most businesses waste their time on. Now, I built my agency to seven figures using
0:22 these exact techniques to put local businesses in the top three spots where 70% of all calls happen.
0:28 Now, this myth about reviews is really just the start.
0:32 Most SEO experts focused on vanity metrics that Google's algorithm barely cares about.
0:38 Using these five AI hacks and the exact chat GPT prompts I'm going to share with you today,
0:44 you're going to learn exactly how to identify what actually matters in local rankings,
0:48 you'll automate 80% of the workload, and you'll get businesses in the top three spots
0:52 where they will actually get calls.
0:54 Now, I've spent 10 years helping local businesses dominate their markets.
0:59 I'm not talking theory.
1:00 I'm going to show you what actually works right now.
1:03 These strategies are why our clients stay with us month after month,
1:07 getting real results they can see in their bottom line.
1:10 And stick around until the end because I'm going to give you a bonus technique
1:14 that can double your conversion rate once you're ranking.
1:17 So let me step away from my desk for just a minute
1:20 to show you something that will make this crystal clear.
1:22 The heart of local SEO isn't what most people think.
1:26 So let me show you with these three cups why some businesses rank and others don't.
1:31 Google's algorithm needs to trust your business before it's going to show you in the top three spots.
1:37 Now, each one of these glasses represents a different local business.
1:41 A, B, and C.
1:43 You just searched for plumber near me and these three businesses are going to be the ones ranking.
1:48 I also have this lovely non-alcoholic beer that will represent relevance, trust, and proximity.
1:56 Google's three main level ranking factors.
1:59 So the first cup, they're going to get filled three quarters of the way with proximity.
2:05 You're standing right outside the door of Joe's plummy, and you search for plummy near me, Joe is very likely to rank.
2:12 But if you're a few miles away, there's a lot less of a location advantage.
2:16 And if you're across town, then proximity won't really help much at all.
2:21 So now let's add relics.
2:23 Google will check your website.
2:25 Is your website clearly about plumbing?
2:27 Does it have content that's helpful for its users?
2:30 Is it clearly a business located in this town?
2:34 So Joe's Plumbing is a small, single-page website with not very much on it.
2:39 So sure, it mentions plumbing and the city name, but that's really about it.
2:43 So they only get a little bit there.
2:46 Now the second business has a lot more views on their site.
2:50 20,000 words of content, all of them about plumbing, so they had quite a bit here.
2:55 Now the third business, they have a fully optimized website.
2:58 They have an article about every category and every service on their Google business profile.
3:02 They also have 10 articles about different geographic landmarks in the city to show Google local relevance.
3:10 Finally, let's add trust.
3:12 After Google looks at your website, it then looks for external signals.
3:16 How many times is your business mentioned on other websites?
3:19 How many of these websites link back to you?
3:21 And how many reviews do you have?
3:23 So the first cup is already nearly full, but this business can't really be found.
3:28 So just a little bit there.
3:30 They don't have much going on other than the fact that the search is right in front.
3:34 The second cup has built a little bit more.
3:37 So they're also nearly full.
3:39 Remember all three of these are ranking.
3:41 They have a few dozen appearances, unreputable directories.
3:44 They join Chamberlain Commerce.
3:45 Now, let's go with the third cup. Now remember, their location is all the way across town,
3:49 but they built a lot of trucks They have Reddit posts they cleaned the preschool page they have a Yelp page they have a story in the local newspaper they sponsor the local youth sports league Most only focus on their website while neglecting these three critical factors that Google
4:05 algorithm actually cares about.
4:07 Now, when you use AI correcting, you can fill these cups faster and more effectively than
4:13 your competitors.
4:14 And remember, we don't want to just rely on proximity to get calls.
4:19 The businesses that rank across the entire city are the ones that get the most calls overall,
4:25 not just the ones who happen to be closest to the search.
4:29 All right, time to go back to the studio.
4:31 I always wanted to see you.
4:32 The first AI hack I'm going to show you focuses on properly optimizing your Google business profile.
4:38 This is the foundation that affects all three types of trust.
4:41 When someone searches for a local business, they're going to see your Google business profile first, not your website.
4:49 So the first AI hack that can completely transform a local business visibility in just 20 minutes,
4:55 it's something my agency has used to take businesses from nowhere to the top three spots almost immediately.
5:02 And the best part, it targets the exact signals that Google is looking for right now,
5:07 not outdated tactics from 2018.
5:10 So this first hack, we're going to use ChatGPT to fully optimize every single box in your Google business profile.
5:17 You're going to need multiple categories. Aim for three to four relevant ones. Here's the exact
5:21 prompt that I use to get AI to give me more category ideas. If you don't want to keep pausing
5:27 the video to copy these AI prompts, I put them all in my school community. You can join by clicking
5:32 the link in the description. This generates the perfect category combinations for any local
5:36 business. And next, you're going to need a compelling business description. Use this prompt.
5:41 Finally, schedule weekly GBP posts automatically with this prompt.
5:59 Generate 15 to 30 posts at once, schedule them weekly, and set them to repeat. That gives you
6:05 unlimited Google Business Profile posts in under 20 minutes.
6:09 Now that your GBP is fully optimized, what's the next critical piece that most businesses
6:14 completely miss? This is where you see even experienced marketers make mistakes that tank
6:19 their client rankings. One small error here can make Google think your business doesn't even exist.
6:25 So the second AI hack focuses on something Google has cared about since day one, trust.
6:32 Before Google will rank any business, it needs proof from across the web that you're legitimate.
6:37 But how do you build this trust quickly and effectively?
6:41 Google needs to see consistent information about a business across the internet.
6:46 One of my clients had their phone number listed differently on 17 different websites.
6:51 Now, Google sees this as 17 different businesses, not one business with 17 citations.
6:57 Their rankings were stuck until we fixed it.
7:00 Now, this second hack, it automates citation building and consistency checks.
7:05 Use this prompt with ChatGPT to generate a complete name, address, phone number, consistency audit.
7:16 You're going to want to use their deep research feature here, or you can use Cloud 3.7, which also is capable of crawling the web.
7:23 But this will identify all inconsistencies across your client's digital footprint.
7:28 If there are consistencies that are easy to fix, go ahead and do it.
7:31 Otherwise, focus on building new and accurate citations
7:34 on the websites where you have the errors.
7:37 The number of accurate citations matters much more
7:40 than fixing prior overlapping ones that may no longer be accurate.
7:43 You'll also want to create social profiles.
7:45 They do count as citations.
7:47 And if you don't want to do all of this manually,
7:49 the website that I would recommend is icecreamtruck It my website that we obviously use those services at my agency So now that your citations are consistent Google knows who you are but there still a critical
8:01 technical piece missing that 99% of local businesses get wrong. This next hack is the
8:07 secret weapon my agency uses to get results for clients in some of the most competitive markets
8:13 in the country. Now, this third AI hack involves special code that speaks directly to Google's
8:19 algorithm, telling it exactly what your business does and where you're located.
8:23 You can think of this like moving.
8:25 You don't need to label the boxes that you put all of your worldly belongings in.
8:30 But if you don't, you're going to need to go through each box to figure out what it
8:34 is when you get to your new destination.
8:36 And this hack is simply labeling the boxes.
8:40 So what's this magical code?
8:42 Schema Markup is the code that helps Google's algorithm understand who you are, what your
8:47 business does and why that particular website exists. Most local businesses either don't use it
8:53 or they implement it incorrectly. So for this third AI hack, use ChatGPT to write perfect schema markup
8:59 in the JSON-LD format that Google prefers. Here's the exact prompt that we currently use.
9:09 Now, the key is to put this local business schema on exactly one URL, not every page of the site.
9:15 You want it on your GBP landing page. Once generated, insert it into the head section
9:20 of the website. You can test it with Google's structured data testing tool and ask ChatGPT
9:25 for edits until you see zero errors and zero warnings. You can then ask ChatGPT for other
9:31 schema ideas to implement across the rest of your website to make sure Google understands why each
9:37 of those pages exist. So now that Google understands who you are and what you do,
9:42 we need to know where to focus our content efforts.
9:44 Remember those cups of water I showed you earlier?
9:47 We still need to fill the relevance cup
9:49 by creating content that shows Google
9:51 your business is relevant for local searches.
9:55 And how do we know exactly where to focus our efforts
9:57 for the maximum impact?
9:59 So this fourth AI hack,
10:01 we're going to combine rank tracking
10:02 with targeted local content.
10:04 Set up local rank tracking
10:06 with a tool like Local Dominator.
10:08 I have a link to that in the description.
10:09 Then, you're going to use this ChatGPT prompt to analyze the data from local dominator and create a content plan.
10:23 This is going to generate content specifically for neighborhoods and areas where you're currently not ranking well.
10:29 Focus on optimizing the homepage for local intent, creating supporting content for target neighborhoods,
10:34 and writing about your primary services in those specific locations.
10:39 With geographic relevance covered through neighborhood targeted content,
10:42 we're going to then need to build topical relevance.
10:46 This brings us to our fifth and I'd say most powerful AI hack.
10:50 So you have your GBP optimized, you have your citations,
10:54 you have your schema marking working perfectly,
10:56 and you have local content targeting the right neighborhoods.
11:00 But there's one more critical ingredient missing
11:02 that separates page one rankings from page two obscurity.
11:06 The fifth and most powerful AI hack that completes this local SEO puzzle, it leverages something that you've seen hundreds of times but probably never thought to use for SEO.
11:17 Google measures how comprehensive your content is on a topic.
11:21 The more questions you answer about your service, the more Google sees you as an authority.
11:25 At my agency, we took a dentist from page two to the top three by creating content all around the questions that people are actually asking about dental services.
11:35 While competitors had general pages, we answered the very specific questions that potential
11:40 patients were already asking.
11:42 So that's what this fifth hack is.
11:44 We going to leverage the People Also Ask section in Google to build topical authority Type your primary keyword into Google and you see something like this And once this comes up you can click on any question to reveal more
12:00 Go ahead and copy all of these questions
12:01 and use this ChatGPT prompt to turn these questions
12:05 into local content to build topical authority.
12:15 Write articles answering each question
12:17 with the city name added, like what does a plumber do in Houston?
12:20 Source quality external links to each new article.
12:23 This is how Google knows your content is high quality
12:26 before it's able to use user data.
12:28 These five AI hacks will get your clients ranking in the top three spots.
12:32 I've done it dozens and dozens of times,
12:35 but I did promise you a bonus technique
12:37 that can double your conversion rate once you're ranking.
12:41 You know what's worse than not ranking?
12:43 I would say ranking and still not getting any calls.
12:46 I've seen businesses finally break into the top three after months of work only to watch their
12:52 competitors with fewer stars and worse websites get all the business. It's heartbreaking. The
12:58 difference often comes down to one simple thing a lot of SEO agencies ignore. There's no fancy
13:05 tools required. There's no complex strategy here. Just a single text message with a specific format
13:10 that's proven to get results time and time again.
13:14 Now using this simple review technique,
13:16 we've helped a client get 24 new five-star reviews
13:19 in just a week.
13:21 Their call volume doubled,
13:22 not because their ranking improved.
13:25 Reviews don't help ranking very much.
13:27 Their call volume doubled
13:28 because people were more likely to call them
13:30 once they saw all those reviews.
13:33 So what we're going to do
13:34 is we're going to grab the review link
13:35 from the Google Business Profile.
13:37 Let me show you real quick how to do that.
13:39 So we'll go ahead and start here.
13:40 with Google and you'll want to make sure you're logged into the Google account associated
13:45 with the Google business profile at that you're interested in.
13:47 So I'm going to search for my SEO agency name, Ulku Logistics.
13:51 And it does say you manage this business profile.
13:54 That's important.
13:55 I'm going to go ahead and close out this stuff about Google ads, not very interested in it.
13:59 And I'll hit view profile.
14:00 Once I've hit view profile, what I want to see is this button here, ask for reviews.
14:05 Once I click on that, I'm going to get this, which I can then copy and paste into any source.
14:10 Once you have that review link, you're going to ask your client to text this simple message
14:15 to their past customers from their phone, the same phone they've used previously to talk to those
14:20 customers. Hey, hope you're doing well. If you were happy with our services at my business,
14:25 would you mind leaving me a quick review here? Thanks for your support, owner name.
14:30 I know that sounds super, super easy, but a simple text like that from the actual owner's phone
14:36 gets over a 50% response rate versus less than 5% for email campaigns.
14:42 At my agency, I make it a requirement in our contracts that new clients will send this text out to their past customers.
14:49 So now you have all five AI hacks to dominate local SEO.
14:53 Optimizing your GBP completely, building consistent citations, implementing perfect schema markup,
14:59 creating targeted local content based on rank tracking,
15:02 and building topical authority with the people also ask method.
15:06 Plus, you also now know how to get conversion boosting reviews once you're already ranking.
15:11 But there's a critical question.
15:12 How do you get clients who will pay you $1,000 a month or more to implement these strategies?
15:18 Now, the truth is having these skills means nothing
15:21 if you can't find businesses that are willing to pay for them.
15:25 So I've created another video showing you the exact Facebook ad campaign
15:29 my agency used to land 30 clients in 30 days.
15:34 In this video, I'm going to give you everything.
15:36 The targeting parameters, ad copy, images,
15:39 even the exact proposal template that we used at my agency.
15:43 Click the video on the screen now,
15:44 and you're going to get my client acquisition system
15:46 that pairs perfectly with these AI local SEO hacks.

Caleb Ulku presents five specific AI-powered ChatGPT prompts to improve local SEO rankings, arguing that most businesses focus on vanity metrics (like review count) while ignoring the three factors Google actually weighs: proximity, relevance, and trust. The five hacks cover: fully optimizing a Google Business Profile using AI-generated categories and scheduled posts, automating NAP (Name/Address/Phone) citation consistency audits, generating JSON-LD schema markup, using rank-tracking data to create neighborhood-targeted content, and mining Google's 'People Also Ask' section to build topical authority. As a bonus, he shares a text message template for collecting reviews that achieves 50%+ response rates, which boosts conversion rates once a business is already ranking.

AI-Powered Local SEO Optimization Google's Local Ranking Factors Content Strategy for Local Authority Citation Building and NAP Consistency Conversion Rate Optimization via Reviews Unknown (Agency Owner)
  • Use ChatGPT to generate 15-30 Google Business Profile posts at once and schedule them weekly — this fully automates GBP content in under 20 minutes.
  • Inconsistent NAP data across directories (e.g., different phone numbers on 17 sites) causes Google to treat them as separate businesses — run an AI-powered citation audit using ChatGPT's deep research or Claude 3.7 to identify and fix discrepancies.
  • Implement JSON-LD schema markup on your GBP landing page only (not every page), then test with Google's Structured Data Testing Tool and iterate with ChatGPT until zero errors remain.
  • Mine Google's 'People Also Ask' section for your primary keyword, then use ChatGPT to turn those questions into city-specific articles (e.g., 'What does a plumber do in Houston?') to build topical authority.
  • To double call volume after ranking, have the business owner personally text past customers a short review request from their own phone — this achieves 50%+ response rates vs. under 5% for email.
Q&A 16
Why would a business with only 12 reviews rank higher on Google than one with 5,000 reviews?

A business with fewer reviews can outrank one with thousands of reviews because Google's local ranking algorithm prioritizes three main factors: proximity (how close the business is to the searcher), relevance (how well the website content matches the search intent), and trust (consistent citations, backlinks, and mentions across the web). Reviews are just one small part of the trust signal. A business that has optimized their Google Business Profile, built consistent citations, implemented schema markup, and created targeted local content can outrank a competitor that only has more reviews but has neglected these other critical factors.

What are Google's three main local ranking factors?

Google's three main local ranking factors are: (1) Proximity – how physically close the business is to the person searching; (2) Relevance – how well the business's website and content match what the user is searching for, including content about services, the city, and local landmarks; and (3) Trust – external signals like how many times the business is mentioned on other websites, how many sites link back to it, and how many reviews it has. Businesses that rank across an entire city rather than just near their location tend to get the most calls overall.

What is the first AI hack for improving local SEO, and how do you implement it?

The first AI hack is fully optimizing your Google Business Profile (GBP) using ChatGPT. Implementation steps include: (1) Select multiple relevant categories — aim for 3 to 4 — using a ChatGPT prompt to generate the best category combinations for your business type; (2) Write a compelling business description using a specific ChatGPT prompt; (3) Schedule weekly GBP posts automatically by generating 15–30 posts at once with ChatGPT, scheduling them weekly, and setting them to repeat. This process can be completed in under 20 minutes and provides unlimited Google Business Profile posts. The GBP is critical because when someone searches for a local business, they see the GBP before they see the website.

What is NAP consistency and why does it matter for local SEO?

NAP stands for Name, Address, and Phone number. NAP consistency means that your business's contact information is listed identically across all websites, directories, and online platforms. It matters because Google treats each variation of your business information as a potentially different business. For example, if your phone number is listed differently on 17 different websites, Google may interpret that as 17 different businesses rather than one business with 17 citations, which can severely hurt your local rankings. Fixing inconsistencies and building new, accurate citations is critical for establishing trust with Google's algorithm.

How do you use AI to audit and fix citation inconsistencies for local SEO?

To audit and fix citation inconsistencies using AI: (1) Use a ChatGPT prompt to generate a complete Name, Address, Phone number (NAP) consistency audit — use ChatGPT's deep research feature or Claude 3.7, both of which can crawl the web; (2) The tool will identify all inconsistencies across the business's digital footprint; (3) If inconsistencies are easy to fix, correct them directly; otherwise, focus on building new, accurate citations on the websites where errors exist; (4) Also create social media profiles, as they count as citations. The number of accurate citations matters more than fixing old overlapping ones. Tools like the website mentioned (icecreamtruck) can automate much of this process if you prefer not to do it manually.

What is schema markup and how should it be implemented for local SEO?

Schema markup is code that helps Google's algorithm understand who you are, what your business does, and why a particular website exists. Think of it like labeling moving boxes — without labels, Google has to 'open each box' to figure out what's inside. For local SEO, you should: (1) Use ChatGPT to write schema markup in JSON-LD format, which is Google's preferred format; (2) Place the local business schema on exactly one URL — your GBP landing page, not every page of the site; (3) Insert the code into the head section of the website; (4) Test it with Google's Structured Data Testing Tool and ask ChatGPT for edits until you have zero errors and zero warnings; (5) Ask ChatGPT for additional schema ideas to implement across the rest of the site so Google understands the purpose of each page. Most local businesses either don't use schema markup or implement it incorrectly.

How do you use rank tracking and AI together to create a local content strategy?

To combine rank tracking with AI for local content strategy: (1) Set up local rank tracking using a tool like Local Dominator; (2) Export or gather the ranking data showing which neighborhoods or areas the business is not ranking well in; (3) Feed that data into a ChatGPT prompt to analyze it and generate a targeted content plan; (4) The content plan should focus on optimizing the homepage for local intent, creating supporting content for target neighborhoods, and writing about primary services in specific locations. This approach fills the 'relevance cup' in Google's algorithm by showing that the business is relevant for local searches in areas where it currently has weak visibility.

What is the 'People Also Ask' method for building topical authority in local SEO?

The People Also Ask (PAA) method involves leveraging the questions Google displays in search results to build topical authority. Here's how to implement it: (1) Type your primary keyword into Google (e.g., 'plumber Houston'); (2) Find the 'People Also Ask' section and click on questions to reveal more related questions; (3) Copy all of the questions; (4) Use a ChatGPT prompt to turn these questions into local content pieces; (5) Write articles answering each question with the city name added (e.g., 'What does a plumber do in Houston?'); (6) Source quality external links to each new article to signal content quality to Google before user data is available. Google measures how comprehensively you cover a topic, and answering the specific questions people are already asking positions your business as an authority. This strategy helped one agency take a dentist from page two to the top three rankings.

Do reviews actually help improve local search rankings?

Reviews have a relatively small impact on local search rankings compared to other factors like proximity, website relevance, schema markup, and citation consistency. However, reviews significantly impact conversion rates — meaning they affect whether someone actually calls your business once they see it ranking. In one example, a client got 24 new five-star reviews in a week and their call volume doubled, not because their ranking improved, but because people were more likely to call after seeing the reviews. So while reviews shouldn't be your primary focus for ranking, they are critical for converting searchers into actual customers.

What is the most effective way to get customers to leave Google reviews?

The most effective method is a personalized text message sent from the business owner's personal phone — the same phone they've previously used to communicate with that customer. The message format is: 'Hey, hope you're doing well. If you were happy with our services at [business name], would you mind leaving me a quick review here? [review link] Thanks for your support, [owner name].' To get the review link: log into Google with the account associated with your Google Business Profile, search for your business name, click 'View Profile,' then click 'Ask for Reviews' to get a shareable link. This personal text approach gets over a 50% response rate, compared to less than 5% for email campaigns. One agency helped a client receive 24 new five-star reviews in just one week using this method.

What are all five AI hacks for dominating local SEO summarized?

The five AI hacks for dominating local SEO are: (1) Optimize your Google Business Profile completely using ChatGPT — select 3–4 relevant categories, write a compelling description, and generate and schedule 15–30 weekly posts; (2) Build consistent citations using AI to audit NAP (Name, Address, Phone) consistency across the web and fix or build accurate listings; (3) Implement schema markup in JSON-LD format using ChatGPT to help Google understand your business, placed on your GBP landing page; (4) Combine local rank tracking (e.g., with Local Dominator) with ChatGPT to create targeted content for neighborhoods where you're not ranking well; (5) Use the 'People Also Ask' section on Google to identify questions people are asking, then use ChatGPT to create local content answering each question to build topical authority. As a bonus, use a personalized text message from the owner's phone to collect reviews and double conversion rates once ranking.

Why is a fully optimized website more important than proximity for local SEO?

While proximity gives a business an advantage when a searcher is physically nearby, it's a factor you cannot control or improve. A fully optimized website, on the other hand, can compensate for poor proximity and help a business rank across an entire city. For example, a business located across town from a searcher can still outrank closer competitors if it has comprehensive content covering all service categories, articles targeting geographic landmarks to show local relevance, and strong trust signals like backlinks and citations. Businesses that rank across the entire city get far more calls overall than those relying solely on proximity to nearby searchers.

What type of website content helps build local relevance for Google?

To build local relevance, a website should include: (1) Content clearly identifying the business as being located in a specific city or town; (2) Pages or articles covering every service category listed on the Google Business Profile; (3) Articles about different geographic landmarks, neighborhoods, and areas within the city to demonstrate local relevance to Google; (4) Neighborhood-targeted content based on rank tracking data, focusing on areas where the business isn't currently ranking well; (5) Articles answering specific questions people are asking about the service (sourced from Google's 'People Also Ask' section), with the city name incorporated. A single-page website that merely mentions the service and city name is insufficient — comprehensive, location-specific content is what fills Google's 'relevance' ranking factor.

What tools are recommended for implementing these local SEO AI hacks?

The following tools are recommended: (1) ChatGPT — for generating GBP categories, business descriptions, weekly posts, NAP audit prompts, schema markup, content plans, and topical authority articles; (2) Claude 3.7 — an alternative to ChatGPT's deep research feature for crawling the web during citation audits; (3) Local Dominator — a rank tracking tool to identify which neighborhoods the business is not ranking in, used in combination with ChatGPT for content planning; (4) Google's Structured Data Testing Tool — to test schema markup for errors and warnings; (5) Icecreamtruck (a citation management service) — for automating citation building if you prefer not to do it manually. The speaker also notes that all specific ChatGPT prompts are available in their School community, linked in the video description.

What mistake do most local businesses make with their online presence that hurts their Google rankings?

Most local businesses make several critical mistakes: (1) They focus on vanity metrics like review count rather than the factors Google's algorithm actually cares about; (2) They neglect NAP (Name, Address, Phone) consistency — having different contact information across multiple websites, which causes Google to treat each variation as a separate business; (3) They either don't use schema markup or implement it incorrectly, so Google doesn't fully understand what the business does or where it's located; (4) They have thin websites with minimal content rather than comprehensive, service-specific, and location-specific pages; (5) They ignore external trust signals like citations, backlinks, directory listings, and local press mentions; (6) They rely on proximity rather than building relevance and trust signals that allow them to rank across the entire city.

How can you get unlimited Google Business Profile posts with minimal effort using AI?

You can generate unlimited Google Business Profile posts in under 20 minutes by using a ChatGPT prompt to generate 15 to 30 posts at once. Once generated, schedule them to post weekly and set them to repeat. This creates a continuous stream of GBP content with a single session of work. The specific ChatGPT prompt for this is available in the speaker's School community (linked in the video description). Regular GBP posts are part of fully optimizing your Google Business Profile, which is the foundation of local SEO since searchers see the GBP before they see your website.