Skyrocket Your Local Traffic by 75% with One ChatGPT Prompt!

Name: Skyrocket Your Local Traffic by 75% with One ChatGPT Prompt!
Duration: 613 s

Caleb Ulku 10:13

Transcript

0:00

0:00 A local business website needs to be consistent with its Google business profile.

0:04 Every GBP category and service should be mentioned exact match on the local business website.

0:10 Now, most local businesses don't do this.

0:12 I'm going to give you a chat GPT prompt that's going to allow you to rewrite your existing

0:16 website content to create much more topical relevance for your primary category and geographic

0:21 location to Google's algorithm.

0:23 This will improve your GBP ranking and increase your local traffic and local calls.

0:27 Here is a before and after example where we rewrote and restructured existing content to dominate local competition

0:33 So let me go to my computer and show you this crazy prompt

0:37 Okay, so here's the prompt and I'm gonna break it down a little bit in this to show you why it works as well as it does

0:43 And how you can craft prompts like this to get results from chat GPT

0:48 So the prompt for the first thing we're going to do is tell chat GPT that it's an expert at what we want done

0:54 a massive amount of value, a massive amount of improvement in ChatGPT's output if we just

1:01 literally tell it it's an expert at what we want it to do. Then we're going to tell it to write like

1:07 a human. Now this might sound funny but it will do a better job of writing like a human if we ask

1:13 it to write like a human. Include experiences, advice, opinions, don't use cliches, don't use

1:18 exaggerated language. This type of things like using the word delve is something that when AI does it

1:23 it's a trigger, a tip off that is written by AI. So we're telling it here not to do it.

1:28 We're also telling it that it's familiar with Google's algorithm and how Google's algorithm

1:32 interprets written content. Okay. So now obviously when you're using this, update this for you,

1:38 but the primary GBP category is plumber and I'm giving it the secondary GBP categories.

1:43 If you don't know, or you don't have secondary GBP categories, you need to add secondary GBP

1:49 categories. If you don't know which ones to add, you can ask ChatGPT. I have a video on this channel

1:55 where I use ChatGPT to optimize a Google business profile. I give you all the prompts you need,

2:00 including finding additional GBP categories and GBP services. Now, our goal here, like I mentioned

2:06 before, is to make sure we use exact match language for the categories and services. So,

2:11 these are the other categories, and now we have the other services. Same thing, if you don't know

2:16 services if you don't have services add some check out that other video for the

2:19 prompt we have about 30 here that are all related to a plumber in Houston okay

2:25 so now we asking it to rewrite the provided homepage content we telling what we want SEO optimized article and we telling it exactly what style and tone we want it to write in okay

2:38 So to appeal to customers interested in the service

2:41 by this business, we want it to include local neighborhoods,

2:44 language style events and places

2:45 for the area of Houston, Texas,

2:47 and in first person as an expert in the field.

2:49 All of this very specific direction

2:50 helps to make sure ChatGPT gives us the result that we want,

2:54 something that sounds and feels human, okay?

2:57 And we're going to ask it to start the introduction section using a compelling hook.

3:01 That's what gets people to keep reading.

3:03 And we want to use personal anecdotes or stories.

3:05 Now, obviously, ChatGPT has never had any personal experiences and doesn't have personal

3:10 anecdotes or stories.

3:12 So these might be bad, right?

3:14 These might not be very good anecdotes or very good stories.

3:17 But the great news is when ChatGPT inserts them and you edit this content, you reread

3:23 you go through it you'll be able to quickly identify where to insert or improve chat gpt's

3:30 anecdotes and stories so that's why we do this maybe it turns out good and we can keep it in

3:35 there with some minor edits or maybe they're just terrible stories and we just delete the whole

3:39 story and replace it with a new story from an actual human being basically asking chat gpt to

3:45 do here is use the primary category as an h1 and then use all of the secondary categories as h2

3:53 and we want to mention each of the services under the H2 that's most relevant.

3:59 Okay, what this does is it creates a massive amount of consistency

4:03 between your GBP landing page,

4:05 which means the website, the URL that your GBP is linked to.

4:09 For most single location businesses, this is just the homepage.

4:13 So this amount of consistency between your GBP landing page

4:16 and the information on your Google business profile

4:19 is really, really valuable for ranking in local SEO.

4:22 and we're giving it homepage content so that we can minimize the challenge of hallucination,

4:28 right? ChatGPT has a tendency to hallucinate, which is a polite way to say ChatGPT has a

4:34 tendency to just make things up. But when we give it content and ask it to use that content as a

4:39 basis for rewriting, it hallucinates less, okay? Less, not zero. We still need to double check it.

4:45 We still need to make sure it's not just stating factually incorrect things, okay?

4:50 So, like I said, most local businesses that we start working with at our agency, they'll probably have one category and a couple of services if they've never done SEO before.

5:00 You really need at least five secondary categories You should have more than that Google allows you to have up to 10 So if you can come up with 10 relevant ones put them all on there

5:11 And for services, you know, 20, 30, 40 services,

5:15 that's what you really need to be focused on, okay?

5:18 Now, we're asking it to rewrite one section at a time.

5:22 The reason we're doing that

5:23 is so that we can see the content it is producing

5:26 and potentially ask it to adjust, right?

5:29 after writes one paragraph we can say okay redo it but in the third person or

5:35 redo it but at a lower reading level or redo it but you know talk about Houston

5:41 more you know whatever we don't like about the first paragraph it writes it's

5:45 gonna be much easier to correct that first paragraph and then get it to keep

5:49 writing then to rewrite the entire bit of content on top of that by writing

5:53 small chunks of content like this we actually can get it to write longer

5:57 content if that's what we want so let me show you the last step in this prompt

6:01 I'm gonna come on over to Google I'm just gonna search for a plumber Houston

6:05 these are the guys that are ranked so I'm gonna hit more businesses something

6:09 that very few users will ever do and we're gonna look for somebody who's not

6:14 ranked super well so I'm gonna grab number 20 here a casey of plumbing okay

6:19 and we're gonna pretend we're doing this for a casey of plumbing so I'm just

6:23 gonna grab the content on their website so I'm just selecting all of it and

6:27 Perfect. And I'm going to copy it. Control C. Come on over to ChatGPT. Go to the end. Control V.

6:34 And go. So we just gave ChatGPT this, you know, massive prompt asking it basically to rewrite

6:43 the content so that it is a better match for the GBP, the Google Business Profile. We want those to

6:50 be spot on matching. OK. And sometimes it does this. I told it to just write the first paragraph.

6:56 you know it kept going no problem oh it did just write the first introduction it's a long

7:02 introduction uh but it did that so we can take a look a plumber in houston texas that's what we

7:07 asked it to do its exact match primary category city name and then we're writing this as if

7:13 a first person expert with storytelling we have uh look at this the historic heights district

7:20 talking about grandmother's birthday.

7:22 It's talking about why this plumber started this business.

7:27 So this is not bad, right?

7:28 Like this is not terrible content.

7:31 Maybe a little bit of editing, tuning up,

7:33 but this talks about a lot of personal things It talks about Houston it talks about Houston neighborhoods these are all incredibly valuable things to show Google that your website is in fact local to Houston Texas so if we didn like this we could

7:48 say rewrite in a more in a more formal style so there's any number of things

7:59 that we could do if there's something particular that we didn't like about the

8:02 tone the style of the content we can just really ask it to rewrite it here

8:06 and then once we get something we like continue writing the next section

8:14 okay and here we have plumbing contractor services if we come back up

8:18 we had asked it to all the way up plumbing contractor was the second first

8:25 secondary category so now it's writing the second paragraph about plumbing

8:30 contractor services so it's doing exactly what we wanted we can just keep it at keep asking it to go

8:35 section by section once we get this whole block of content and edit it adjust this personal stories

8:42 so they make sense the personal anecdotes so that they make sense humanize it a little bit add some

8:47 uniqueness then literally we're just going to take this content replace the content that's on the

8:52 home page here with what we just had produced it is much more consistent it's provides a lot more

8:58 topical relevance for Google's algorithm. And we will see the ranking for this website increase

9:03 just by doing this simple step. Okay. To further put gasoline on this fire, we're also going to

9:09 want to source at least one high quality link for a local business, something like a chamber of

9:15 commerce. If they're not already a member, go join the local chamber of commerce. And then you'll get

9:20 that link in there. So that will get Google to recrawl the new improved content with a new link

9:25 to show its quality content. So I mentioned this a couple of times once you get this website all

9:32 tuned up and consistent what then you need to go do is make sure the GBP is fully optimized and

9:37 fully consistent with it. So I want you to go check out this video where I break down exactly how to

9:42 use ChatGPT to optimize your GBP. So once you finish this and you get your website all fully

9:48 optimized the next thing what you need to work on next is make sure that your Google business profile

9:53 is fully optimized and fully consistent with your website.

9:57 So the best way to do that is to go check out this video

9:59 where I'm going to break down exactly

10:01 how you can use AI, ChatGPT, to optimize your GBP.

10:05 And I'm even gonna give you all the prompts

10:07 we use at my agency

10:09 when we do Google Business Profile Optimization

10:11 with ChatGPT.

Caleb Ulku demonstrates a specific ChatGPT prompt strategy to rewrite local business website content so it exactly matches the categories and services listed on a Google Business Profile (GBP). The core argument is that most local businesses lack consistency between their website and GBP, and closing this gap significantly boosts local search rankings. The prompt instructs ChatGPT to act as an SEO expert, write in a human voice with local references, structure content with the primary GBP category as H1 and secondary categories as H2s, and mention all services under relevant headings. He walks through a live example using a Houston plumber ranked #20, showing how to paste existing homepage content into ChatGPT and generate more topically relevant, locally-flavored content section by section.

Local SEO Optimization via Website-GBP Consistency ChatGPT Prompt Engineering for Content Rewriting Google Business Profile (GBP) Optimization Human-Like AI Content Creation Local Link Building as an SEO Accelerator

Structure your rewritten homepage so the primary GBP category is the H1 tag, each secondary GBP category is an H2, and all relevant services are mentioned under the most appropriate H2 — this creates direct consistency with your Google Business Profile.
Add up to 10 secondary GBP categories and 20–40 services to your Google Business Profile before rewriting your site content; the more exact-match terms your site shares with your GBP, the stronger your local ranking signal.
Ask ChatGPT to rewrite content one section at a time so you can review, adjust tone/style, and correct hallucinations before proceeding — then manually edit AI-generated anecdotes to replace fabricated stories with real ones from the business.
After updating website content, get at least one high-quality local backlink (e.g., a Chamber of Commerce listing) to prompt Google to recrawl the improved content and validate its quality.
Tell ChatGPT it is an expert, instruct it to write like a human (avoid words like 'delve'), include local neighborhoods and landmarks, and write in first person — all of these directives measurably improve output quality and reduce AI detection signals.

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Q&A 15

Why should a local business website be consistent with its Google Business Profile (GBP)?

A local business website needs to be consistent with its Google Business Profile because consistency between your GBP landing page and the information on your Google Business Profile is very valuable for ranking in local SEO. Every GBP category and service should be mentioned using exact match language on the local business website. This consistency creates topical relevance for your primary category and geographic location in Google's algorithm, which improves your GBP ranking and increases local traffic and local calls.

What is the ChatGPT prompt strategy for rewriting local business website content for better SEO?

The ChatGPT prompt strategy involves several key components: (1) Tell ChatGPT it is an expert at what you want done — this significantly improves output quality. (2) Instruct it to write like a human, including experiences, advice, and opinions, while avoiding clichés, exaggerated language, and AI-trigger words like 'delve.' (3) Tell it that it's familiar with Google's algorithm and how Google interprets written content. (4) Provide your primary GBP category (e.g., 'plumber') and all secondary GBP categories. (5) List all your GBP services (aim for 20–40). (6) Ask it to rewrite your existing homepage content as an SEO-optimized article in a specific style and tone, including local neighborhoods, events, and places for your geographic area, written in first person as an expert. (7) Ask it to use the primary category as an H1 and secondary categories as H2 headings, mentioning relevant services under each H2. (8) Have it write one section at a time so you can review and adjust before continuing.

How many GBP categories and services should a local business have?

A local business should have at least five secondary GBP categories, but ideally more. Google allows up to 10 categories total, so if you can come up with 10 relevant ones, you should add all of them. For services, you should aim for 20, 30, or even 40 services. Most local businesses that haven't done SEO before typically only have one category and a couple of services, which is not enough for strong local rankings.

Why does the ChatGPT prompt ask it to write like a human and avoid certain words?

The prompt instructs ChatGPT to write like a human because it actually produces better, more natural-sounding content when explicitly told to do so. It should include experiences, advice, and opinions, and avoid clichés, exaggerated language, and AI-trigger words like 'delve.' Words like 'delve' are tip-offs that content was written by AI, which can hurt credibility. Writing in a human style makes the content more engaging for readers and more authentic-sounding to both users and search engines.

Why should you ask ChatGPT to include personal anecdotes and stories even though it has no real experiences?

Even though ChatGPT has no real personal experiences, asking it to include personal anecdotes and stories is valuable because it creates placeholders that signal where personal content should go. When you review the output, you can quickly identify where ChatGPT inserted anecdotes and either improve them with minor edits if they're decent, or delete them and replace them with real stories from an actual human. This approach makes the editing process more efficient and results in more humanized, unique content.

What is ChatGPT 'hallucination' and how do you minimize it when rewriting website content?

ChatGPT hallucination refers to ChatGPT's tendency to make things up or state factually incorrect information. To minimize hallucination when rewriting website content, you should provide ChatGPT with your existing homepage content and ask it to use that content as the basis for rewriting. When given source material to work from, ChatGPT hallucinates less. However, it's still important to double-check the output and verify that it isn't stating factually incorrect things — hallucination is reduced, not eliminated.

Why should you ask ChatGPT to write content one section at a time instead of all at once?

Asking ChatGPT to write one section at a time allows you to review the content it produces and make adjustments before it continues. For example, if you don't like the tone, reading level, or how much it references your local area, you can ask it to rewrite just that first paragraph before moving on. This iterative approach makes corrections much easier and more targeted. Additionally, writing in small chunks can actually help you get longer overall content if that's your goal.

How should the H1 and H2 headings be structured on a local business homepage for SEO?

For optimal local SEO, the primary GBP category should be used as the H1 heading on the homepage. All secondary GBP categories should be used as H2 headings. Under each H2, you should mention the services that are most relevant to that category. This structure creates a massive amount of consistency between your GBP landing page and your Google Business Profile, which is very valuable for ranking in local SEO.

What type of local content should be included in a local business website to signal geographic relevance to Google?

To signal geographic relevance to Google, your local business website content should include references to local neighborhoods, local language style, local events, and local places specific to your city or area. For example, for a plumber in Houston, Texas, the content should mention Houston neighborhoods and Houston-specific references. Writing in first person as a local expert and including these local details helps show Google that your website is genuinely local to the area you're targeting.

What additional step should you take after updating your website content to boost SEO results?

After updating your website content, you should source at least one high-quality local backlink, such as from a local chamber of commerce. If the business isn't already a member, they should join the local chamber of commerce to get that link. A quality backlink like this signals to Google that the content is high quality and prompts Google to recrawl the new improved content. After completing the website optimization, you should also make sure your Google Business Profile is fully optimized and fully consistent with the updated website content.

How do you find the right secondary GBP categories and services to add to your Google Business Profile?

If you don't know which secondary GBP categories or services to add, you can ask ChatGPT to suggest them for your business type. There is also a dedicated video on the channel that walks through using ChatGPT to optimize a Google Business Profile, including prompts specifically for finding additional GBP categories and GBP services. The goal is to reach up to 10 categories (Google's maximum) and 20–40 relevant services.

What is the overall process for using this ChatGPT strategy to improve local SEO rankings?

The overall process is: (1) Gather your primary GBP category, all secondary GBP categories (up to 10), and all your GBP services (20–40). (2) Copy your existing homepage content. (3) Use the detailed ChatGPT prompt that instructs it to act as a local SEO expert, write in a human style, include local references, use proper H1/H2 structure with exact-match category and service language, and write in first person. (4) Paste your homepage content into ChatGPT and run the prompt. (5) Review and edit the output section by section, improving personal anecdotes and humanizing the content. (6) Replace your old homepage content with the new optimized content. (7) Get at least one high-quality local backlink (e.g., chamber of commerce) to prompt Google to recrawl the new content. (8) Ensure your Google Business Profile is also fully optimized and consistent with the updated website.

Why is telling ChatGPT that it is an expert at the task so important?

Telling ChatGPT that it is an expert at the specific task you want done provides a massive improvement in the quality of its output. By framing ChatGPT as an expert — for example, an expert in local SEO content writing who is also familiar with Google's algorithm and how it interprets written content — you prime it to produce more authoritative, knowledgeable, and relevant responses. This is one of the most impactful prompt engineering techniques for getting better results from ChatGPT.

What makes exact match language for GBP categories and services so important for local SEO?

Using exact match language for GBP categories and services on your website is important because it creates direct consistency between what Google sees on your Google Business Profile and what it reads on your website. When Google's algorithm finds that the categories and services listed on your GBP are also mentioned word-for-word on your website, it increases the topical relevance of your site for those terms and your geographic location. This consistency is a strong signal that helps improve your GBP ranking in local search results.

How can you adjust ChatGPT's output if you don't like the tone or style of the content it produces?

If you don't like the tone or style of ChatGPT's output, you can simply ask it to rewrite the section with specific adjustments. For example, you could say 'rewrite in a more formal style,' 'rewrite in the third person,' 'rewrite at a lower reading level,' or 'talk about [city name] more.' Because the content is being written one section at a time, it's easy to correct just that one paragraph and then ask ChatGPT to continue writing the next section once you're satisfied with the tone and style.

Quotes 10

"Every GBP category and service should be mentioned exact match on the local business website. Mos..."

Key quote

Every GBP category and service should be mentioned exact match on the local business website. Most local businesses don't do this.

Caleb Ulku Local SEO consistency Insight

"You'll get a massive amount of improvement in ChatGPT's output if you just literally tell it it's..."

Key quote

You'll get a massive amount of improvement in ChatGPT's output if you just literally tell it it's an expert at what you want it to do.

Caleb Ulku ChatGPT prompt engineering Principle

"Tell it to write like a human. Now this might sound funny, but it will do a better job of writing..."

Tell it to write like a human. Now this might sound funny, but it will do a better job of writing like a human if we ask it to write like a human.

Caleb Ulku AI writing quality Humor

"Using the word 'delve' is a trigger, a tip-off that it's written by AI."

Using the word 'delve' is a trigger, a tip-off that it's written by AI.

Caleb Ulku AI content detection Insight

"ChatGPT has a tendency to hallucinate, which is a polite way to say ChatGPT has a tendency to jus..."

ChatGPT has a tendency to hallucinate, which is a polite way to say ChatGPT has a tendency to just make things up.

Caleb Ulku AI limitations Definition

"When we give it content and ask it to use that content as a basis for rewriting, it hallucinates ..."

Key quote

When we give it content and ask it to use that content as a basis for rewriting, it hallucinates less. Less, not zero.

Caleb Ulku Reducing AI hallucination Principle

"Maybe they're just terrible stories and we just delete the whole story and replace it with a new ..."

Maybe they're just terrible stories and we just delete the whole story and replace it with a new story from an actual human being.

Caleb Ulku AI content editing workflow Insight

"By writing small chunks of content like this, we actually can get it to write longer content if t..."

By writing small chunks of content like this, we actually can get it to write longer content if that's what we want.

Caleb Ulku ChatGPT prompt strategy Principle

"To further put gasoline on this fire, we're also going to want to source at least one high qualit..."

To further put gasoline on this fire, we're also going to want to source at least one high quality link for a local business — something like a chamber of commerce.

Caleb Ulku Local SEO link building Metaphor

"This amount of consistency between your GBP landing page and the information on your Google busin..."

Key quote

This amount of consistency between your GBP landing page and the information on your Google business profile is really, really valuable for ranking in local SEO.

Caleb Ulku Local SEO ranking factors Principle

Action Items 21

Ensure every GBP category and service is mentioned with exact match language on your local business website

Recommendation

Consistency between your Google Business Profile and website content is critical for local SEO ranking

Tell ChatGPT it is an expert at the task you want completed before giving it any instructions

Tip

Framing ChatGPT as an expert dramatically improves the quality of its output

Instruct ChatGPT to 'write like a human' and include experiences, advice, and opinions while avoiding clichés, exaggerated language, and AI trigger words like 'delve'

Tip

This makes the output sound more human and less like AI-generated content

Tell ChatGPT it is familiar with Google's algorithm and how Google interprets written content

Tip

This primes ChatGPT to produce SEO-optimized output aligned with how Google ranks content

Add secondary GBP categories to your Google Business Profile — aim for up to 10 relevant categories

Recommendation

Google allows up to 10 GBP categories; most businesses only have one, which limits their local ranking potential

Add at least 20–40 services to your Google Business Profile

Recommendation

Having a robust list of services creates more topical relevance and consistency with your website content

Use ChatGPT to find additional relevant GBP categories and services if you don't know which ones to add

Tip

ChatGPT can suggest appropriate secondary categories and services for your business type

Structure your homepage content so the primary GBP category is used as the H1 and each secondary category is used as an H2

Step

This creates strong consistency between your GBP landing page and your Google Business Profile, which is valuable for local SEO ranking

Mention each service under the H2 heading that is most relevant to it

Step

This ensures exact match language for all GBP services appears on the website, boosting topical relevance

Include local neighborhoods, language, events, and places for your target geographic area in the rewritten content

Tip

This signals to Google that your website is genuinely local to the area you are targeting

Write the homepage content in first person as an expert in the field

Tip

First-person expert writing sounds more human and authoritative, improving engagement and SEO signals

Ask ChatGPT to start the introduction with a compelling hook and include personal anecdotes or stories

Tip

Hooks keep readers engaged; personal stories humanize the content even if they need editing afterward

Ask ChatGPT to write one section at a time rather than the entire page at once

Tip

Writing in small chunks lets you review, adjust tone or style, and correct issues before moving on — and allows for longer overall content

Provide your existing homepage content to ChatGPT as the basis for rewriting rather than asking it to write from scratch

Tip

Giving ChatGPT existing content to work from reduces hallucination (making things up) significantly

Always double-check ChatGPT's output for factually incorrect statements before publishing

Warning

ChatGPT still hallucinates even when given source content — it just does so less frequently

Edit and humanize ChatGPT's personal anecdotes and stories — replace bad ones with real stories from an actual human

Step

ChatGPT has no real experiences, so its anecdotes may be weak or generic; human stories improve authenticity

If you dislike the tone or style of a section, ask ChatGPT to rewrite it with specific adjustments (e.g., 'more formal style', 'lower reading level', 'mention Houston more') before continuing to the next section

Tip

Iterative refinement section by section is more efficient than rewriting everything at the end

Replace your existing homepage content with the newly rewritten, ChatGPT-generated and human-edited content

Step

The new content will be more consistent with your GBP and provide more topical relevance for Google's algorithm, improving local rankings

Source at least one high-quality local backlink, such as joining the local chamber of commerce to get a link from their website

Recommendation

A quality local link signals to Google to recrawl your improved content and validates it as quality, amplifying the ranking improvement

After optimizing your website, fully optimize your Google Business Profile and make sure it is consistent with your updated website content

Step

The website and GBP must match each other for maximum local SEO impact

Use ChatGPT with specific prompts to optimize your Google Business Profile after finishing the website optimization

Recommendation

GBP optimization is the next critical step after website content is updated; the creator has a dedicated video with all the prompts

References 6

ChatGPT

Tool Recommended

Primary tool used throughout the video for generating and rewriting local SEO website content; AI writing/prompt tool

"I'm going to give you a chat GPT prompt that's going to allow you to rewrite your existing website content"

Google Business Profile (GBP)

Product Recommended

Central platform discussed; speaker explains how to optimize website content to match GBP categories and services for better local rankings

"A local business website needs to be consistent with its Google business profile."

Google

Company

Referenced as the search engine whose algorithm the content optimization is targeting

"familiar with Google's algorithm and how Google's algorithm interprets written content"

Casey of Plumbing

Other

Used as a real-world example business (ranked #20 for 'plumber Houston') to demonstrate the prompt rewriting process

"I'm gonna grab number 20 here a casey of plumbing okay and we're gonna pretend we're doing this for a casey of plumbing"

Chamber of Commerce

Other Recommended

Recommended as a source for a high-quality local backlink to help Google recrawl improved content

"something like a chamber of commerce. If they're not already a member, go join the local chamber of commerce."

ChatGPT GBP Optimization Video

Video Recommended

Speaker's own prior video referenced for finding additional GBP categories, services, and full GBP optimization prompts

"I have a video on this channel where I use ChatGPT to optimize a Google business profile. I give you all the prompts you need"