Proximity-Based Ranking Decline

The diminishing importance of geographic proximity as a ranking factor as AI overview systems replace the traditional map pack, since AI recommendations are not proximity-dependent the way organic map pack results are.

1 video Core concept Caleb Ulku 1 playable clip
Google's call button Is DEAD, do THIS instead.
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Google's call button Is DEAD, do THIS instead.
16:55
"Proximity is an important factor for Google's organic map pack. It is not a factor for the AI systems. A lot of busin..."
"Proximity is an important factor for Google's organic map pack. It is not a factor for the AI systems. A lot of businesses right now are getting calls just because they're close to the searcher. That's going to go away."