Focus / Caleb Ulku / Local Service Ads (LSAs)

Local Service Ads (LSAs)

Google's paid advertising product for local service businesses that places ads above the map pack and includes a call button, often positioned as a solution to the organic call button removal.

1 video Supporting concept Caleb Ulku 1 playable clip
▶ Play reel
Timeline
Google's call button Is DEAD, do THIS instead.
Topic Player
Click a clip to start
Google's call button Is DEAD, do THIS instead.
2:18
"LSA makes a lot of sense for high volume, low ticket service businesses. Plumbers, locksmiths, HVAC companies... But ..."
All Appearances (1 videos)
Google's call button Is DEAD, do THIS instead. 2:18
Google's call button Is DEAD, do THIS instead.
19:50 Mentioned at 2:18
"LSA makes a lot of sense for high volume, low ticket service businesses. Plumbers, locksmiths, HVAC companies... But don't let anyone tell you LSAs are mandatory across the board."