Focus / Caleb Ulku / Entity-Based SEO

Entity-Based SEO

Google's approach since 2018 of matching entities (businesses, services, geographies) rather than keywords, where ranking depends on how well all related entities align and reinforce each other.

1 video Core concept Caleb Ulku 1 playable clip
▶ Play reel
Timeline
This AI Tool Will Make You RANK FAST (Full Walk...
Topic Player
Click a clip to start
This AI Tool Will Make You RANK FAST (Full Walkthrough)
21:44
"Since 2018, Google doesn't match keywords. It matches entities. Your GBP is an entity. Your website is an entity. Eve..."
All Appearances (1 videos)
This AI Tool Will Make You RANK FAST (Full Walkthrough) 21:44
This AI Tool Will Make You RANK FAST (Full Walkthrough)
22:23 Mentioned at 21:44
"Since 2018, Google doesn't match keywords. It matches entities. Your GBP is an entity. Your website is an entity. Every service you list, every category on your GBP is an entity."