Apple.com Minimalism Problem
A common client objection where businesses cite Apple's minimal-text website as their design ideal, ignoring that Apple has massive external brand recognition that makes content-light pages viable only for them.
1 video
Core concept
Caleb Ulku
All Appearances (1 videos)
"The client that maybe you had before who uses Apple.com as an example of the website design they like... Unless, of course, you're Apple, right? Google knows what Apple is because there are plenty of other sources of information about Apple."