Wayfair Category Page Strategy

Wayfair's approach of placing large blocks of SEO content at the very bottom of category pages after product images and graphics, used as a best-practice model for e-commerce SEO.

1 video Supporting concept Caleb Ulku 1 playable clip
๐Ÿ›‘ Don't GIVE IN to this problem client! ๐Ÿ›‘
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๐Ÿ›‘ Don't GIVE IN to this problem client! ๐Ÿ›‘
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"If you scroll all the way down to the bottom of a category page on Wayfair, you might find a 1500 word blog post."
"If you scroll all the way down to the bottom of a category page on Wayfair, you might find a 1500 word blog post."