Local Schema Markup (JSON-LD)

Structured data code in Google's preferred JSON-LD format placed on the specific URL linked by a Google Business Profile to reinforce local business information and improve ranking signals.

1 video Core concept Caleb Ulku 1 playable clip
Reviews are NOT important for local SEO?
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Reviews are NOT important for local SEO?
6:06
"You're going to want to use something called JSON-LD, which is Google's preferred format for local markup schema. It ..."
"You're going to want to use something called JSON-LD, which is Google's preferred format for local markup schema. It goes on the URL that the GBP links to, not the whole domain, just the one URL."