Hyperlocal Keywords

Highly specific local search terms that reference neighborhoods, local events, and landmarks to signal to Google that a business is a genuine local entity rather than a lead generation site.

1 video Core concept Caleb Ulku 1 playable clip
Reviews are NOT important for local SEO?
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Reviews are NOT important for local SEO?
9:22
"When you start to write content and you talk about specific neighborhoods, you talk about specific events, you talk a..."
"When you start to write content and you talk about specific neighborhoods, you talk about specific events, you talk about specific landmarks in that content — that is a massive sign to Google that you are, in fact, a true local business."