Focus / Caleb Ulku / First Link Crawl Rule

First Link Crawl Rule

Google only passes SEO authority to the first instance of a link to a given URL that it crawls on a page, crawling from top to bottom, meaning nav bar links take precedence over later editorial links to the same URL.

1 video Core concept Caleb Ulku 1 playable clip
โ–ถ Play reel
Timeline
Nofollow VS. Dofollow ๐Ÿ”
Topic Player
Click a clip to start
Nofollow VS. Dofollow ๐Ÿ”
4:56
"Google also will only pass authority to the first link it crawls, and of course it crawls websites from top to bottom..."
All Appearances (1 videos)
Nofollow VS. Dofollow ๐Ÿ” 4:56
Nofollow VS. Dofollow ๐Ÿ”
5:55 Mentioned at 4:56
"Google also will only pass authority to the first link it crawls, and of course it crawls websites from top to bottom. That means it will almost always see the nav bar links first."