Personalized vs. Copy-Paste Proposals
The principle that each Upwork proposal must be uniquely tailored to the individual client rather than using a template, as personalization signals genuine interest and dramatically increases response rates.
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Core concept
Caleb Ulku
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5:49
"What you should not do is record one proposal and send that to everyone. You want to show the client that you recorde..."
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"What you should not do is record one proposal and send that to everyone. You want to show the client that you recorded it just for them, it's custom for them."