Focus / Caleb Ulku / 240-Character Cover Letter Rule

240-Character Cover Letter Rule

The first 240 characters of an Upwork cover letter are critically important because they are the most visible portion, and should be used to offer the prospective client something of immediate value.

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Get More Upwork Clients | “Call Attraction” Met...
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Get More Upwork Clients | “Call Attraction” Method – Onwa...
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"Of your cover letter, the first 240 characters are incredibly important. And one key thing to keep in mind is in thos..."
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Get More Upwork Clients | “Call Attraction” Method – Onward & Upwork 0:17
Get More Upwork Clients | “Call Attraction” Method – Onward & Upwork
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"Of your cover letter, the first 240 characters are incredibly important. And one key thing to keep in mind is in those 240 characters, offer the client something of value."