The practice of embedding social proof directly into the overview text — including testimonials from non-clients like friends, family, or acquaintances — to establish trustworthiness before a client scrolls to the review section.
"After the first two or three sentences, it's time to throw in a few testimonials or reviews... if you're relatively new, you can get this testimonial from friends, family members, mail carriers, basically anyone saying that you're a trustworthy, h..."