Intro Hook
The first 240 characters of an Upwork cover letter/proposal that are visible to clients before they open the proposal, designed to compel the client to read further.
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Core concept
Caleb Ulku
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Upwork Jobs - Create a Compelling Intro Hook (&...
Topic Player
Upwork Jobs - Create a Compelling Intro Hook (& Increase ...
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"These 240 characters — this is what we call the intro hook. And the goal of this intro hook is to write it in such a ..."
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"These 240 characters — this is what we call the intro hook. And the goal of this intro hook is to write it in such a way that the client sees your 240 characters and are compelled to open it up."