Focus / Caleb Ulku / Niche Down Strategy

Niche Down Strategy

The principle of targeting hyper-specific, low-competition keywords and service categories on Upwork instead of broad, saturated ones to improve visibility and win early jobs.

1 video Core concept Caleb Ulku
All Appearances (1 videos)
Your First Reviews on Upwork | Creating a “Best Match” Profile
Your First Reviews on Upwork | Creating a “Best Match” Profile
3:59
"Instead of going broad we go super narrow hyper local hyper specific to target very specific jobs with very specific keywords and that's going to make it much much easier to get those first few jobs."