Focus / Caleb Ulku / Goal Completion Above the Fold

Goal Completion Above the Fold

The web design principle that the first paragraph of content on a page should be laser-focused on driving the desired conversion action, not telling the business owner's story.

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October Monthly Community SEO Q&A
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October Monthly Community SEO Q&A
33:45
"Below the H1 or in the first paragraph of text, the real focus needs to be on goal completion as quickly as possible...."
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October Monthly Community SEO Q&A 33:45
October Monthly Community SEO Q&A
113:02 Mentioned at 33:45
"Below the H1 or in the first paragraph of text, the real focus needs to be on goal completion as quickly as possible... if you have three sentences to convert someone who landed on your page because they searched for website designer, what would y..."