Lower Cost Per Click on Bing
Because most marketers ignore Bing in favor of Google, competition is lower and Bing's average cost-per-click is roughly half that of Google's.
1 video
Core concept
Caleb Ulku
1 playable clip
Timeline
3X Your Google Shopping ROAS
Topic Player
3X Your Google Shopping ROAS
1:38
"Because so many marketers ignore Bing, the cost per click is almost half what Google's cost per click is."
All Appearances (1 videos)
"Because so many marketers ignore Bing, the cost per click is almost half what Google's cost per click is."