Content Accordion Avoidance
The SEO practice of avoiding accordion/collapsible content elements on pages because Google gives significantly more ranking weight to content that is visible when the page first loads.
1 video
Supporting concept
Caleb Ulku
All Appearances (1 videos)
"Google provides so much weight on content that's visible when the page first loads that this accordion just doesn't it doesn't do that much right it hurts us."