Focus / Caleb Ulku / Proposal Click Optimization

Proposal Click Optimization

The practice of optimizing the three visible elements of an Upwork proposal — profile photo, profile title, and the first ~100 characters of the cover letter — to maximize the likelihood that a client clicks to read the full proposal.

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2:23
"There are three factors that drive getting your proposal clicked on: your photo, your profile title, and the first hu..."
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👀 Change your approach to finding clients 👀 2:23
👀 Change your approach to finding clients 👀
5:19 Mentioned at 2:23
"There are three factors that drive getting your proposal clicked on: your photo, your profile title, and the first hundred or so characters of your cover letter. That's all a client sees when they're scrolling through the list of proposals."