A local SEO philosophy where all website content and link-building efforts are designed to rank the Google Business Profile (Maps listing) higher, not to rank individual URLs organically — meaning duplicate content and keyword cannibalization concerns are irrelevant.
"Local SEO, we're not trying to rank URLs. Everything that we're doing, every URL that we create, is done with the goal of ranking the GBP higher... I don't care about duplicate content or cannibalization or anything like that because everything is..."