Half Measures in SEO

The concept that partial SEO efforts that fail to reach page one (or top three for local) produce zero additional traffic and are therefore a complete waste of time and money.

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Is SEO Even Worth It? | SEO Expert Answers Most...
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Is SEO Even Worth It? | SEO Expert Answers Most Searched ...
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"If you do a whole bunch of work and you go from page nine to page two, you're not going to get any additional traffic..."
"If you do a whole bunch of work and you go from page nine to page two, you're not going to get any additional traffic... Half measures are a waste of time and money in SEO."