Focus / Caleb Ulku / Informational vs. Transactional Search Intent

Informational vs. Transactional Search Intent

Google categorizes searchers into two buckets: 'how do I do this' (informational) and 'who can do this for me' (transactional). Local SEO should focus exclusively on transactional searches to drive paying customers.

1 video Core concept Caleb Ulku
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Build A Top Ranking Website using AI
Build A Top Ranking Website using AI
17:35
"Google basically put searchers into two buckets. One, how do I do this? Informational. And two, who can do this for me? That's the transactional one."