Above-the-Fold Content Strategy
The practice of prioritizing the most persuasive and conversion-driving content (certifications, benefits, unique value propositions) in the immediately visible portion of a webpage before any scrolling.
1 video
Core concept
Caleb Ulku
All Appearances (1 videos)
"Then everything we see above the fold is the GBP embed, address, phone number. Not awesome Google reviews, 4.3. It's accurate, at least... if I had a 4.3 average rating, I'm not sure I would put it above the fold."