H1 Tag Best Practices
The H1 heading, as the largest content element on a page, should include the primary category, city name, and a reason for the searcher to convert — not generic platitudes or brand repetition.
1 video
Core concept
Caleb Ulku
All Appearances (1 videos)
"In the H1, which is the largest content on the page, we want to reinforce the message that the searcher's in the right place. So we want to tell the searcher why they should convert, why this is the correct golf shop for them."